Dr. Long Nguyen
Details
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College: School of Communication & Design
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Department: School of Communication & Design
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Campus: Saigon South Campus Vietnam
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long.nguyenvanthang@rmit.edu.vn
Open to
- Masters Research or PhD student supervision
- Collaborative projects
- Industry Projects
- Media enquiries
About
Long Nguyen has 15 years service industry background at senior management roles in global organisations. He focuses on work integrated learning approach for both teaching and research in marketing communication fields.
Awards & recognition:
2023,2024 – RMIT Vietnam Media Star – Top Media Commentator
2021 - RMIT Vietnam Excellence in Learning & Teaching Award - Outstanding Contribution to Student Learning.
2016 - Dean's Commendation for Doctoral Thesis Excellence, The University of Adelaide
2011 - Adelaide Graduate Research Full Scholarship, The University of Adelaide
2003 - MBA Graduate School Full Scholarship, Ritsumeikan Asia Pacific University, Japan
Research fields
- 470101 Communication studies
- 350604 Marketing communications
- 390115 Work integrated learning (incl. internships)
- 350601 Consumer behaviour
UN sustainable development goals
- 4 Quality Education
- 3 Good Health and Well Being
- 10 Reduced Inequalities
- 5 Gender Equality
Academic positions
- Associate Professor
- RMIT Vietnam
- School of Communication & Design
- Ho Chi Minh City, Vietnam
- 1 Jan 2025 – Present
- Senior Lecturer, School of Communication & Design
- RMIT Vietnam
- Ho Chi Minh City, Vietnam
- 2021 – 2024
- Lecturer, School of Communication & Design
- RMIT Vietnam
- Ho Chi Minh City, Vietnam
- 2016 – 2020
- Casual Lecturer/Tutor - Business School
- University of Adelaide
- Adelaide, Australia
- 2011 – 2015
- Train the Trainer
- , Ascott Center of Excellence
- , singapore
- 2008 – 2010
- Lecturer, Marketing and Management
- Kent College
- , Viet Nam
- 2008 – 2010
Non-academic positions
- Industry Consultant
- BCons Vietnam (Japan)
- , Japan
- 2019 – Present
- Director - Senior Manager, Sales & Marketing
- The Ascott International Management, Vietnam (A member of Capitaland Singapore)
- , south Vietnam
- 2004 – 2010
Degrees
- Masters Level, Business and Management
- University of Adelaide
- Australia
- 2012
- Masters Level, Sales and Marketing
- Ritsumeikan Asia Pacific University
- Japan
- 2005
- Ph.D, Sales and Marketing
- University of Adelaide
- Australia
- 2016
Supervisor projects
- Cultural Authenticity Digitalisation and Social Media Empowerment: #Together We Co-construct!
- 14 Nov 2024
- Unlocking the Future: Harnessing the Power of Human-AI Collaboration for Collective Success in the Service Industry through the Art of Delayed Gratification
- 24 Jan 2024
- The impacts of digital maturity on addressing paradoxes within stakeholder networks: case studies of Vietnamese micro and small tourism businesses
- 21 Feb 2023
- Social Media Influencers' perceived authenticity - a multidimensional construct and direct impact partnered brand loyalty
- 1 Feb 2022
- Co-Creating Values with Customers Through AI-Powered Branded App: The Mediating Role of Perceived Authenticity
- 19 Mar 2021
- An Integrated Model of Social Media Brand Engagement: A Case of Homebuyers in Vietnamese Luxury Residential Properties
- 14 May 2020
- The Impact of Social Media Marketing on Customer-Based Brand Equity: An Empirical Study on Higher Education Sectors in Sri Lanka and Vietnam
- 16 Oct 2017
Teaching interests
Professional Communication Studio
Communication (Public Relations) Research
Communication (Public Relations) Strategy & Planning
Professional Writing / Media Content Writing
Issue, Risk, & Crisis Management
Foundations of Public Relations
Sustainable Marketing Communication
Research interests
Marketing, Education Systems, Policy and Administration, Business and Management
Gender Inequality (Advertising)
Sustainable Marketing
Customer Engagement
Online Collective Empowerment
Health Communication
Work-Integrated Learning
Music Marketing