Anh Nguyen

Anh Nguyen

Interim Associate Program Manager, Digital Marketing
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Details

Open to

  • Masters Research or PhD student supervision

About

Dr. Van Anh is a Lecturer in the Business School (TBS) at RMIT Vietnam. She is also the Interim Associate Program Manager for the Bachelor of Digital Marketing.

 

Education:

- PhD in Business, RMIT Vietnam

- MA in International Financial Analysis, University of Newcastle upon Tyne 

- BA in Marketing and Management, University of Newcastle upon Tyne 

Teaching interests

Dr. Van Anh has more than ten years of experience teaching and working in marketing, communications, public relations, and event management. She engaged in the launch, organization, and promotion of various projects in both commercial and non-profit sectors, such as the Vietnam Private Sector Forum, i.Angel, and Shark Tank. 

Research interests

Dr. Van Anh's research focuses on consumer behaviour in the omnichannel retailing context, corporate social responsibility communication, and digital transformation. 

 

Notable research publication:

- Nguyen, A.T.V, McClelland, R. and Nguyen, H.T. (2024). Omnichannel customer segmentation: a personalized customer journey perspective, Journal of Consumer Behaviour, in production. 

- Nguyen, A.T.V, Halibas, A., McClelland, R. and Nguyen, H.T. (2024). Configurational Analysis of Conditions Influencing Customers’ Channel Switching Intention in Omnichannel Retailing: A fuzzy-set analysis, Quantity and Quality, 1-38. https://doi.org/10.1007/s11135-023-01633-8. 

- Nguyen, A.T.V., HoangThuan, N., & McClelland, R. (2023). Developing Your Structured Literature Review: A Case Study for Omnichannel Research. SAGE Publications Ltd.

- Halibas, A.S., Nguyen, A.T.V., Akbari, M., Akram, U. and Hoang, M.D.T. (2023). Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions. Journal of Consumer Behaviour, 22 (5), 1237-1264. https://doi.org/10.1002/cb.2186. 

- Nguyen, A.T.V., McClelland, R. and Nguyen, H.T. (2022). Exploring customer experience during channel switching in omnichannel retailing context: A qualitative assessment, Journal of Retailing and Consumer Services, 64: 102803, https://doi.org/10.1016/j.jretconser.2021.10280. 

- Nguyen A.T.V., McClelland R, Thuan N.H (2022) Omnichannel marketing: structured review, synthesis, and future directions. The International Review of Retail, Distribution and Consumer Research, 1-45. 

 

Rewards:

- Dean's List, 2024, PhD, The Business School, RMIT Vietnam

- Dean Merit Award, 2022, Graduate School of Business and Law, RMIT