Phuong Hoang

Dr. Emmy Hoang is a Senior Lecturer in the Business School (TBS) at RMIT Vietnam. She is also the Senior Program Manager for the Bachelor of Digital Marketing.

In 2017, Dr. Hoang received recognition as a Young Scholar from the Pacific Telecommunications Council, a program designed to identify and support emerging scholars in the field of information and communication technologies. From 2015 to 2016, she was a visiting Ph.D. researcher at Carnegie Mellon University (CMU).

Her research combines computational social sciences and computer science to investigate consumer behavior, digital business transformation, fintech innovations, social networks, and methodology advancements for causal inference using large-scale digital trace data. She collaborates with leading partners in Asia, America, and Europe under non-disclosure agreements. Dr. Hoang's interdisciplinary expertise and industry collaborations shape transformative business practices, providing valuable insights to navigate the dynamic digital landscape and drive the future of digital marketing and technology-driven strategies.

Awards & Recognition:
- 2023 RMIT Award for Research Engagement and Impact (Team)
- 2023 CoBL Award for Research Excellence and Social Impact (Team)
- 2021 Best Paper Award, Australasian Conference on Information Systems
- 2020 Best Paper Award (1st Runner-up), Australasian Conference on Information Systems
- 2013 - 2018 The SMU Presidential Fellowship for Interdisciplinary Research, Singapore
- 2017 The Young Scholar Fellowship, Pacific Telecommunications Council, US
- 2015 - 2016 The Living Analytics Research Center Fellowship for PhD Overseas Training Residency
- 2016 Marketing and E-commerce Mini-track Best Paper Award, Hawaii International Conference on System Sciences, US
- 2012 - 2013 SMU Merit Award, Singapore
- 2010 Judges’ Award for Outstanding Achievement – RMIT Business Plan Competition, Australia
- 2008 The President’s Education Award for Educational Excellence from President G. W. Bush, US