Hai Ho

Dr. Hai Ho

Lecturer, Professional Communication
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Details

  • College: School of Communication & Design
  • Department: School of Communication & Design
  • Campus: Saigon South Campus Vietnam
  • hai.hophu@rmit.edu.vn

Open to

  • Masters Research or PhD student supervision

About

Phu Hai has more than 15 years’ experience in marketing management and brand communication for many multinational companies such as Pepsico Vietnam, B.A.T East Asia, Beam Global Asia, DFS Singapore, and local organisations such as International Business School of University of Economics, Ho Chi Minh city. He also has many years in industry training and taught different Australian based programs for Curtin University and Western Sydney University before joining RMIT Vietnam.

Academic positions

  • Lecturer
  • RMIT Vietnam
  • School of Communication and Design
  • Ho Chi Minh City, Vietnam
  • 2018 – Present
  • Adjunct lecturer
  • ISB of University of Economics
  • Ho Chi Minh City, Vietnam
  • 2016 – 2019
  • Associate lecturer
  • Curtin University
  • , Viet Nam
  • 2008 – 2009

Non-academic positions

  • Project Manager
  • Zen Studio
  • , Australia
  • 2017 – Present
  • Digital Partner Manager
  • Digital Impact Solutions Pty Ltd
  • Sydney, Australia
  • 2012 – 2018
  • Category Manager
  • DFS
  • , Viet Nam
  • 2011 – 2012
  • Business Unit Director
  • ActMedia, O.M.G.
  • , Viet Nam
  • 2010 – 2011
  • Indochina and Thailand Brand Manager
  • Beam Global
  • , Singapore
  • 2008 – 2010
  • East Asia Area Brand Manager
  • B.A.T.
  • , Viet Nam
  • 2007 – 2008
  • Senior Brand Manager
  • UNZA
  • , Viet Nam
  • 2006 – 2007
  • Brand Manager
  • Pepsico
  • , Viet Nam
  • 2004 – 2006

Supervisor projects

  • Up\\rooted: Drifting With and Moving Inward to Poetics of Vietnamese Utterances (A Multilingual Project)
  • 5 Sep 2024

Teaching interests

Introduction to advertising, Creative advertising, Interdisciplinary communication project, Vietnamese for Prof Comm, PR research, Marketing Communication, Principles of Marketing, Brand and product management, Consumer behaviour, International marketing management, Marketing planning project, Digital marketing management.

Research interests

Brand communication, marketing management, social network and digital marketing, brand community, brand relationships, luxury branding.