Alrence Halibas

Dr. Alrence Halibas

Interim Associate Head of Department, Learning & Teaching

Details

Open to

  • Masters Research or PhD student supervision

About

Dr. Alrence S. Halibas is presently a Senior Lecturer and a former Program Manager of Digital Marketing at The Business School, RMIT University Vietnam. Before joining RMIT in February 2020, she was an Assistant Professor and Program Leader of the Information Systems and Mobile Computing programs at Gulf College, Oman. She also served as the Dean of Computer Studies at La Salle University, Philippines. She is a Senior Fellow of the Higher Education Academy and a Certified Management and Business Educator. Dr. Halibas has served as a technical committee member and presented at several international conferences. She has published in top-quality journals, including the Journal of Cleaner Production, Journal of Consumer Behavior, Quality & Quantity, and Journal of Retailing & Consumer Services. Her current research interests include digital marketing, digital transformation, consumer behavior, assurance of learning, educational management, CSR, and fuzzy-set QCA.


TEACHING AWARDS & RECOGNITION:

·       RMIT University ADVC LT&Q EdTech Encouragement Award 2024

·       RMIT Vietnam Excellence in Learning & Teaching Award 2023

·       Senior Fellow of the Higher Education Academy (SFHEA) since 2021

Certified Management and Business Educator (CMBE) in 2023

 

RESEARCH AWARDS & RECOGNITION:

·       2023 Highly Commended Paper Award in the Journal of Consumer Behavior

·       Wiley Top Cited Article 2023 in the Journal of Consumer Behavior

·       Wiley Top Downloaded Article 2023 in Sustainable Development

·       2025 Bronze Reviewer, 2024 Bronze Reviewer, and 2017 Silver Reviewer, Informing Science Institute

 

ENGAGEMENT RECOGNITION:

·       Finalist for 2024 RMIT Vietnam Media Stars Award

Academic positions

  • Interim Associate Head of Department for Learning & Teaching Business Innovation
  • RMIT Vietnam
  • Business Innovation
  • Ho Chi Minh City, Vietnam
  • 1 Oct 2024 – Present
  • Former Senior Program Manager of Digital Marketing and currently Senior Lecturer
  • RMIT Vietnam
  • Digital Marketing
  • Ho Chi Minh City, Vietnam
  • 2020 – Present
  • Assistant Professor and Program Leader
  • Gulf College
  • Faculty of Computing Science
  • , Oman
  • 2012 – 2019
  • Dean
  • La Salle University
  • Computer Studies
  • , Philippines
  • 2000 – 2011

Supervisor projects

  • Digital communication of brand pages on mobile social media to promote sustainable consumption
  • 18 Dec 2024
  • Behavioral Intention to Adopt Precision Agriculture – A Study of Vietnamese Smallholder Rice Farmers
  • 26 Oct 2020

Teaching interests

Digital marketing

MBA

Research interests

Digital Marketing
Consumer Behaviour
Sustainability
Digital Transformation and Innovation
Educational Management