Phuong Hoang

Dr. Phuong Hoang

Senior Program Manager, Digital Marketing
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Details

Open to

  • Masters Research or PhD student supervision

About

Dr. Emmy Hoang is a Senior Lecturer in the Business School (TBS) at RMIT Vietnam. She is also the Senior Program Manager for the Bachelor of Digital Marketing.

In 2017, Dr. Hoang received recognition as a Young Scholar from the Pacific Telecommunications Council, a program designed to identify and support emerging scholars in the field of information and communication technologies. From 2015 to 2016, she was a visiting Ph.D. researcher at Carnegie Mellon University (CMU).

Her research combines computational social sciences and computer science to investigate consumer behavior, digital business transformation, fintech innovations, social networks, and methodology advancements for causal inference using large-scale digital trace data. She collaborates with leading partners in Asia, America, and Europe under non-disclosure agreements. Dr. Hoang's interdisciplinary expertise and industry collaborations shape transformative business practices, providing valuable insights to navigate the dynamic digital landscape and drive the future of digital marketing and technology-driven strategies.

Awards & Recognition:

- 2024 TBS Research Impact Award (Team)
- 2023 RMIT Award for Research Engagement and Impact (Team)
- 2023 CoBL Award for Research Excellence and Social Impact (Team)
- 2021 Best Paper Award, Australasian Conference on Information Systems
- 2020 Best Paper Award (1st Runner-up), Australasian Conference on Information Systems
- 2013 - 2018 The SMU Presidential Fellowship for Interdisciplinary Research, Singapore
- 2017 The Young Scholar Fellowship, Pacific Telecommunications Council, US
- 2015 - 2016 The Living Analytics Research Center Fellowship for PhD Overseas Training Residency
- 2016 Marketing and E-commerce Mini-track Best Paper Award, Hawaii International Conference on System Sciences, US
- 2012 - 2013 SMU Merit Award, Singapore
- 2010 Judges’ Award for Outstanding Achievement – RMIT Business Plan Competition, Australia
- 2008 The President’s Education Award for Educational Excellence from President G. W. Bush, US

Academic positions

  • Senior Lecturer
  • RMIT Vietnam
  • Digital Marketing
  • Ho Chi Minh City, Vietnam
  • 1 Jan 2024 – Present
  • Senior Program Manager
  • RMIT Vietnam
  • Digital Marketing
  • Ho Chi Minh City, Vietnam
  • 2022 – Present
  • Research Cluster Lead, Managing Smart Transformation
  • RMIT Vietnam
  • Ho Chi Minh City, Vietnam
  • 2020 – 2022
  • Lecturer
  • RMIT Vietnam
  • Digital Marketing
  • Ho Chi Minh City, Vietnam
  • 2018 – 2022
  • Graduate Instructor
  • Singapore Management University
  • Singapore, Singapore
  • 2016 – 2018
  • PhD visiting researcher
  • Carnegie Mellon University
  • Pittsburgh, United States
  • 2015 – 2016

Non-academic positions

  • Associate Editor
  • Elsevier
  • Electronic Commerce Research and Applications (ECRA)
  • , United Kingdom
  • 2018 – 2022

Supervisor projects

  • Offshore VN Proj: Digital Transformation and digitalisation of healthcare in Vietnam
  • 1 Jan 2024
  • Co-Creating Values with Customers Through AI-Powered Branded App: The Mediating Role of Perceived Authenticity
  • 19 Mar 2021
  • Effects of Student Interaction on Dropout Intention in Online Learning Degree Programs at Higher Education Institutions
  • 25 Oct 2019
  • Prosocial Sharing Health-related Information on Social Media During a Health Crisis: A Mixed-methods Approach
  • 25 Oct 2019

Teaching interests

Consumer analytics, digital marketing, digital transformation, data analytics in social network, Internet-of-things, financial services, fintech innovations, econometrics and machine-based methods for big data

Research interests

Consumer Behavior in Digital Marketing; Digital Business Transformation; Fintech Innovations and Digital Economics; Social Network Analysis; Methodology Innovations for Causal Inference with Large-Scale Digital Trace Data