Hoang Ai Phuong

• Doctor of Philosophy in Information Systems, 2nd specialisation in Marketing, Singapore Management University 
• Master of Applied Information Systems (IT-enabled Innovation and Entrepreneurship), Singapore Management University 
• Graduate Certificate in Digital Tertiary Learning and Teaching with Distinction, RMIT University 
• Bachelor of Business with Distinction (Business Information Systems), RMIT University 

• Digital marketing

• Consumer Behavior in Digital Marketing
• Digital Business Transformation
• Fintech Innovations and Digital Economics
• Social Network Analysis
• Methodology Innovations for Causal Inference with Large-Scale Digital Trace Data

Media Coverage: https://rmitvietnam.coveragebook.com/b/eb99400067228751

Selected Publications:

• Vo, D.-T., Mai, N.Q., Nguyen, L.T., Thuan, N.H., Dang-Pham, D. and Hoang, Ai-Phuong. 2023. Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature. Journal of Research in Interactive Marketing. [Q1] 
• Trung Quang Nguyen, Thi Anh Ngoc Pham, Ai Phuong Hoang, Thi Huong Nhu Do & Daniel Fuller. 2023. Factors affecting the acceptance of online tax filing and payment system by micro small medium enterprises in Vietnam, Journal of Asian Public Policy.
• Dang-P., D. , Ai-Phuong Hoang, Diem-Trang Vo, and Karlheinz Kautz. 2022. Digital Kaizen: An Approach to Digital Transformation. Australasian Journal of Information Systems, 26. [A]
• Le L. H., Hoang, Ai-Phuong, Pham H. C. 2022. Sharing health information across online platforms: A systematic review. Health Communication, 3:1-13. [Q1]
• Nguyen, H. T, Hoang, Ai-Phuong, Nkhoma, M., Pedro, A. 2022. Using Process Stories to Foster Process Flexibility: The Experts’ Viewpoint. Australasian Journal of Information Systems, 26. [A]
• Dang-P., D. , Ai-Phuong Hoang, Diem-Trang Vo, and Karlheinz Kautz. 2022. Identifying Information Security Opinion Leaders in the Workplace: Insights from the Theory of Social Power Bases and Social Network Analysis. Computers and Security. [A; Q1]
• Dang-P., D., Long VT Nguyen, Ai-Phuong Hoang, Siddhi Pittayachawan, Mohammadreza Akbari, and Mathews Nkhoma. 2021. Categorizing young Facebook users based on their differential preference of social media heuristics: A Q-methodology approach. Pacific Asia Journal of the Association for Information Systems. [B]
• Clara Nkhoma, Duy Dang-Pham, Ai-Phuong Hoang, Mathews Nkhoma, Tram Le-Hoai, and Susan Thomas. 2020. Learning analytics techniques and visualisation with textual data for determining causes of academic failure. Behaviour and Information Technology 39(7), 808–823. [A; Q1]
• Ai-Phuong Hoang and Robert J. Kauffman. 2018. Content Sampling, Household Informedness and the Consumption of Digital Information Goods. Journal of Management Information Systems, 35, 2, 575-609.  [A*; Q1] 
• Robert J. Kauffman, Kwansoo Kim, Sang Yong Tom Lee, Ai-Phuong Hoang and Jing Ren. 2017. Combining Machine-Based and Econometrics Methods for Policy Analytics Insights. Electronic Commerce Research and Applications, 25, 115-140. [Q1]

• 2023 CoBL Melbourne and Vietnam Collaborative Project Support Scheme
• 2022 Australian Alumni Grants Funds. Improving Digital Competence of Local Authorities, Businesses, and Citizens in Gia Lai and Dak Lak Provinces: Towards a Digital Nation
• 2021 RMIT Vietnam Thematic Research Grant. Empowering the citizens: toward an inclusive digital nation
• 2022 D3 Research Activity Fund. Digital Competence for Vietnamese Citizens: Towards an Inclusive Digital Nation
• 2020 RMIT Vietnam Internal Research Grant Scheme. Improving Process Flexibility: Theoretical Foundation and Empirical Evaluation
• 2020 RMIT Vietnam Internal Research Grant Scheme. Drivers of the Employees’ information security compliance: novel insights from employee engagement and empowerment theories

• Current PhD supervision: 2
• PhD completion: 2

• 2023 RMIT Award for Research Engagement and Impact (Team)
• 2023 CoBL Award for Research Excellence and Social Impact (Team)
• 2021 Best Paper Award, Australasian Conference on Information Systems 
• 2020 Best Paper Award (1st Runner-up), Australasian Conference on Information Systems 
• 2013 - 2018 The SMU Presidential Fellowship for Interdisciplinary Research, Singapore 
• 2017 The Young Scholar Fellowship, Pacific Telecommunications Council, US 
• 2015 - 2016 The Living Analytics Research Center Fellowship for PhD Overseas Training Residency 
• 2016 Marketing and E-commerce Mini-track Best Paper Award, Hawaii International Conference on System Sciences, US 
• 2012 - 2013 SMU Merit Award, Singapore
• 2010 Judges’ Award for Outstanding Achievement – RMIT Business Plan Competition, Australia 
• 2008 The President’s Education Award for Educational Excellence from President G. W. Bush, US 

• 2022 - Present: Senior Program Manager, Digital Marketing, RMIT University, Vietnam
• 2018 – 2023: Lecturer, Digital Marketing, RMIT University, Vietnam 
• 2016 – 2018: Graduate Instructor, Singapore Management University, Singapore 
• 2015– 2016: PhD researcher, Carnegie Mellon University (CMU), US 

• 2022 - Present: Senior Program Manager, Digital Marketing, RMIT University, Vietnam
• 2018 – 2022: Lecturer of Digital Marketing, RMIT University, Vietnam 
• 2018 – 2022: Associate Editor - Electronic Commerce Research and Applications (ECRA), Elsevier, UK 
• 2016 – 2018: Graduate Instructor, Singapore Management University, Singapore 
• 2015– 2016: PhD researcher, Carnegie Mellon University (CMU), US 
• 2015 – 2018: Editorial Assistant – Special Issues for the Electronic Commerce Research and Applications journal, and the Journal of Management Information Systems