Dr. Hai Ho
Lecturer, Professional Communication
Details
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College: School of Communication & Design
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Department: School of Communication & Design
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Campus: Saigon South Campus Vietnam
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hai.hophu@rmit.edu.vn
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ORCID:
0000-0001-9909-434X
Open to
- Masters Research or PhD student supervision
About
Phu Hai has more than 15 years’ experience in marketing management and brand communication for many multinational companies such as Pepsico Vietnam, B.A.T East Asia, Beam Global Asia, DFS Singapore, and local organisations such as Trung Nguyen Coffee and VieON. He also has many years in industry training and taught different Australian based programs for Curtin University and Western Sydney University before joining RMIT Vietnam.
Academic positions
- Lecturer
- RMIT Vietnam
- School of Communication and Design
- Ho Chi Minh City, Vietnam
- 2018 – Present
- Adjunct lecturer
- ISB of University of Economics
- Ho Chi Minh City, Vietnam
- 2016 – 2019
- Associate lecturer
- Curtin University
- , Viet Nam
- 2008 – 2009
Non-academic positions
- Head of Growth and Marketing
- VieON Company
- Ho Chi Minh, Vietnam
- 1 Sep 2022 – 30 Jun 2023
- Founder
- The Digital Lab
- Ho Chi Minh, Vietnam
- 2020 – Present
- Project Manager
- Zen Studio
- , Australia
- 2017 – Present
- Category Manager
- DFS
- , Viet Nam
- 2011 – 2012
- Business Unit Director
- ActMedia, O.M.G.
- , Viet Nam
- 2010 – 2011
- Indochina and Thailand Brand Manager
- Beam Global
- , Singapore
- 2008 – 2010
- East Asia Area Brand Manager
- B.A.T.
- , Viet Nam
- 2007 – 2008
- Senior Brand Manager
- UNZA
- , Viet Nam
- 2006 – 2007
- Brand Manager
- Pepsico
- , Viet Nam
- 2004 – 2006
Supervisor projects
- Up\\rooted: Drifting With and Moving Inward to Poetics of Vietnamese Utterances (A Multilingual Project)
- 5 Sep 2024
Teaching interests
Introduction to advertising, Creative advertising, Interdisciplinary communication project, Vietnamese for Prof Comm, PR research, Marketing Communication, Principles of Marketing, Brand and product management, Consumer behaviour, International marketing management, Marketing planning project, Digital marketing management.
Research interests
Brand communication, marketing management, social network and digital marketing, brand community, brand relationships, digital and technology in creativity.
