Sang has been teaching digital marketing courses at RMIT since February 2019. Prior to RMIT, she worked in digital media for six years and market research for two years.
Awards & Recognition:
- Learning & Teaching – Rising Star Award, RMIT University, College of Business and Law (2021)
- RMIT Vietnam Student-led Teacher’s Award 2021, RMIT Vietnam Student Council
- Living RMIT’s values, RMIT University (2021)
Industry experience:
-Sang has 8 years of industry experience in digital media and market research in global companies. She was in charge of key accounts such as Unilever, Suntory Pepsico, ABInbev, Ariston, Pizza Hut, and so on.
Academic positions
Associate Lecturer
RMIT Vietnam
Digital Marketing
Ho Chi Minh City, Vietnam
2019 – Present
Non-academic positions
Independent Digital Consultant and Trainer
Independent
, Viet Nam
2018 – 2019
Associate Digital Director
Mindshare, GroupM
, Viet Nam
2016 – 2018
Senior Digital Manager
Mindshare, GroupM
, Viet Nam
2015 – 2016
Digital Manager
Mindshare, GroupM
, Viet Nam
2012 – 2015
Associate Research Manager
FTA Market Research
, United States
2011 – 2012
Research Executive
Taylor Nelson Sofres (TNS)
, United Kingdom
2010 – 2011
Teaching interests
Digital Marketing
Research interests
HR analytics, digital transformation; Research cluster: “Managing Smart Transformation”