Sang Hua

Sang Hua

Associate Lecturer, Digital Marketing

Details

  • College: The Business School
  • Department: The Business School
  • Campus: Saigon South Campus Vietnam
  • sang.huamy@rmit.edu.vn

About

Sang has been teaching digital marketing courses at RMIT since February 2019. Prior to RMIT, she worked in digital media for six years and market research for two years.

Awards & Recognition:
- Learning & Teaching – Rising Star Award, RMIT University, College of Business and Law (2021)
- RMIT Vietnam Student-led Teacher’s Award 2021, RMIT Vietnam Student Council
- Living RMIT’s values, RMIT University (2021)

Industry experience:
-Sang has 8 years of industry experience in digital media and market research in global companies. She was in charge of key accounts such as Unilever, Suntory Pepsico, ABInbev, Ariston, Pizza Hut, and so on.

Academic positions

  • Associate Lecturer
  • RMIT Vietnam
  • Digital Marketing
  • Ho Chi Minh City, Vietnam
  • 2019 – Present

Non-academic positions

  • Independent Digital Consultant and Trainer
  • Independent
  • , Viet Nam
  • 2018 – 2019
  • Associate Digital Director
  • Mindshare, GroupM
  • , Viet Nam
  • 2016 – 2018
  • Senior Digital Manager
  • Mindshare, GroupM
  • , Viet Nam
  • 2015 – 2016
  • Digital Manager
  • Mindshare, GroupM
  • , Viet Nam
  • 2012 – 2015
  • Associate Research Manager
  • FTA Market Research
  • , United States
  • 2011 – 2012
  • Research Executive
  • Taylor Nelson Sofres (TNS)
  • , United Kingdom
  • 2010 – 2011

Teaching interests

Digital Marketing

Research interests

HR analytics, digital transformation; Research cluster: “Managing Smart Transformation”