Panel Discussion – Making Conscious Choice

DAY 2 is an inspiring day of learning and interaction, equipping you with the knowledge to make responsible consumption choices for a sustainable future.

Event highlights

  • Demystification of how communication and branding strategies driving consumer behaviours
  • Implementation of sustainability standards and benchmarks in the footwear industries 
  • Introduction of RMIT Sustainable Procurement Disclosure Index (SPDI) and its integration of sustainability into procurement processes
  • Networking opportunities with industry leaders, experts, and fellow attendees
A swing tag hanging from a clothing item that says Save our Planet

Featured speakers

Mr Pham Chi Uy

Senior Manager, FMCG, NielsenIQ Vietnam

Mr Pham Cong Danh

Co-Founder and Creative Director, Project Pluto

Ms Nguyen Ngoc Bao Tram

Materials Sustainability Manager, Wolverine Worldwide

Dr Nguyen Manh Hung

Senior Program Manager of Logistics and Supply Chain, RMIT Vietnam

Mr Charles Lau

Associate Professor of Logistics and Supply Chain Management, RMIT Australia

Dr Irfan Ulhaq

HDR Coordinator, Lecturer of Logistics and Supply Chain, RMIT Vietnam

Detailed agenda

Time

Description
9:30am-10am Guest welcome and check-in
10am-10:30am
Vietnam consumer patterns and trends
  • Learn how Vietnamese consumers, especially younger generations, value sustainability and ethical choices in their purchases. 
  • Address barriers to adoption: High costs, limited availability, and scepticism about greenwashing slow sustainable consumption. 
  • Leverage opportunities for brands: Offering affordable, transparent, and eco-friendly options can build consumer trust and loyalty. 

Keynote speaker: Mr Pham Chi Uy - Senior Manager, FMCG, NielsenIQ Vietnam
10:30am-10:50am

Unveiling consumer behaviour: Trends and decision-making patterns   

  • Investigate the role of branding in consumer decision-making and how it may contribute to spending patterns.
  • Explore the role of innovative design, effective marketing, and emotional engagement in shaping purchasing decisions, supported by case studies. 

Keynote speakers: Mr Pham Cong Danh - Co-Founder and Creative Director of Project Pluto
10:50am- 11:05am

Tea break
  • 11:05am-11:30am

Sustainability standards in the footwear industry

  • Get familiarised with sustainability standards in the footwear industry, focusing on key benchmarks like Global Organic Textile Standard (GOTS) and Leather Working Group (LWG) certifications that drive environmental and social responsibility. 
  • Understand how leading companies implement these standards through sustainable production, design, and distribution practices, highlighting innovations like recycled materials and eco-friendly technologies.

Keynote Speaker: Ms Nguyen Ngoc Bao Tram - Materials Sustainability Manager at Wolverine Worldwide 
11:30am-12pm

RMIT Sustainability Procurement Disclosure Index (SPDI) 

  • Uncover how sustainability is increasingly reshaping consumer priorities towards eco-friendly and socially responsible products. 
  • Identify key trends and successful brands that have effectively leveraged eco-friendly practices. 
  • Discover the RMIT SPDI framework and its goals and how RMIT's procurement criteria align with broader sustainability objectives. 

Keynote speakers:

  • Dr Nguyen Manh Hung - Senior Program Manager of Logistics and Supply Chain at RMIT Vietnam 
  • Dr Charles Lau - Associate Professor of Logistics and Supply Chain at RMIT Australia  
  • Dr Irfan Ulhaq – HDR Coordinator, Lecturer of Logistics and Supply Chain at RMIT Vietnam    

Special thanks to our Industry partners

NielsenIQ

Project Pluto

The Business School

Wolverine Worldwide

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