Jasper Teow

Jasper Teow

Lecturer, Digital Marketing

Details

  • College: The Business School
  • Department: The Business School
  • Campus: Saigon South Campus Vietnam
  • jasper.teow@rmit.edu.vn

Open to

  • Masters Research or PhD student supervision

About

Dr. Jasper Teow is a Lecturer in Digital Marketing at The Business School, RMIT University Vietnam. Prior to joining RMIT, Dr. Teow was a Lecturer in Marketing at the National University of Singapore (NUS) Business School, and an Associate Trainer at the Civil Service College, Singapore. Dr. Teow's industry experience include working as a consultant in Accenture and in a business development role at General Electric. He obtained his PhD and Post-doctoral Fellowship from the National University of Singapore.

Awards & recognition:
- Nominated Fellow, AMA-Sheth Foundation Doctoral Symposium
- Recipient, National University of Singapore President’s Graduate FellowshipRecipient, National University of Singapore President’s Graduate Fellowship

Industry experience:
- Accenture, Consultant, Strategic Planning and Project Management
- General Electric (Energy / Oil & Gas), Marketing


Employment history:
Oct 2023 - present: RMIT Vietnam, Lecturer and Course Coordinator, Digital Marketing
Feb 2023 - Oct 2023: Civil Service College Singapore, Instructor
Aug 2015 - Oct 2023: National University of Singapore (NUS) Business School
Jul 2010 - Aug 2015: Accenture, Consultant
May 2009 - Apr 2010: General Electric (Energy / Oil and Gas)

Supervisor projects

  • Fostering the acceptance and use of AI chatbot recommendations in purchase decision through consumer-chatbot interaction: a mixed-method and cross-national research
  • 9 Dec 2024

Teaching interests

- Digital Marketing

Research interests

- Consumer judgement and decision making
- Consumer behaviour
- Consumer psychology
- Consumer responses to technology, innovation, and artificial intelligence (AI)
- Culture and consumers
- Decision framing and heuristics
- Psychology of creativity and innovation perception
- Consumers and technology adoption
- Emotion marketing
- Sensory marketing
- Time and temporal perception
- Behavioural economics
- Experimental research