Anushka Siriwardana

Anushka Siriwardana

Lecturer, Digital Marketing

Details

About

Dr. Anushka Siriwardana holds a Ph.D. in Digital Marketing from the University of Kelaniya (UKL) Sri Lanka, where she investigated the impact of social media strategies on e-brand trust and consumer-brand relationships. Her past research has led to multiple publications in accepted Sri Lankan university journals and has contributed to the advancement of knowledge and practice in the field of e-marketing.

She is a skilled and experienced lecturer, an active researcher, and a leader, with a keen interest in exploring new trends and opportunities in the global Digital Business Environment.

Industry experience:
- Conducted a few corporate training sessions in Sri Lankan

Academic positions

  • Program Lead and a Senior Lecturer in Marketing
  • Edith Cowan University
  • , Sri Lanka
  • Jan 2021 – Oct 2023
  • Lecturer, Marketing and Management
  • Edith Cowan University
  • Edith Cowan College
  • , Sri Lanka
  • 2014 – 2021

Teaching interests

- Digital Marketing

Research interests

- Marketing
- Digital Marking
- Consumer Behavior,
- Leadership
- Management