Robert McClelland

Professor Robert McClelland

Dean of The Business School

Details

  • College: College of Business and Law VN
  • Department: College of Business and Law VN
  • Campus: Saigon South Campus Vietnam
  • robert.mcclelland@rmit.edu.vn

Open to

  • Collaborative projects
  • Industry Projects

About

Professor Robert McClelland is a distinguished academic leader with over 50 years of experience in higher education. Currently serving as Dean of The Business School (TBS), RMIT College of Business and Law, he holds a Ph.D. in Blended and Virtual Learning for Business and is both a Fellow of the Royal Statistical Society and the Higher Education Academy, He specializes in business learning and evaluating public sector projects, and has supervised 43 doctoral studies, examined 40 more, and authored 150 scholarly works. With expertise in research methods, health and sustainability, he has played key roles in national research assessments. Robert developed as a scientist, senior lecturer, and associate professor in the UK before leading management departments in Southeast Asia. As a mentor and coach, he influences academic and research strategy, notably in statistical and qualitative methods, and business innovation. His legacy includes pioneering open learning degrees and earning the title of the UK's first Associate Professor for Educational Technology in the mid 1990s. Robert excels in international survey projects and executive coaching. His expertise spans statistical analysis, structural equations modeling, and qualitative evaluations. Specializing in dementia management and digital health, he leads the TBS Sustainable Development and Consumption research cluster which has undertaken Horizon projects such as Urban GreenUp and Europe Waste in Humanitarian Operations. He is notable for his work on business engagement and sustainability, Robert's research also impacts global education, nature-based solutions and health initiatives.

Media

Research fields

  • 390107 Humanities and social sciences curriculum and pedagogy (excl. economics, business and management)
  • 35 Commerce, management, tourism and services
  • 350503 Human resources management
  • 390403 Educational administration, management and leadership
  • 420301 Aged health care
  • 420313 Mental health services
  • 420699 Public health not elsewhere classified

UN sustainable development goals

  • 12 Responsible Consumption and Production
  • 6 Clean Water and Sanitation
  • 4 Quality Education
  • 11 Sustainable Cities and Communities
  • 3 Good Health and Well Being
  • 9 Industry, Innovation and Infrastructure

Supervisor projects

  • Enhancing Plastic Waste Mitigation through Informal Sector: insights from System Dynamics simulations
  • 25 Aug 2024
  • Improving the Efficiency of Urban Wastewater Management, Case Study of Hanoi City, Vietnam
  • 22 Apr 2020
  • An Integrated Model for Examining Factors of Governance Mechanisms That Influence Performance of Higher Education Institutions in Vietnam
  • 18 Feb 2019
  • Customer Switching Behaviour in Omnichannel Retailing Context
  • 18 Feb 2019
  • Consumer Trust Influenced by Corporate Social Responsibility (CSR) Strategies During Crisis: A Study of the Processed Food and Beverage Industry in Vietnam
  • 23 Oct 2018
  • Service Innovation Management for Customer Satisfaction and Behavioural Intentions. The Case of Boutique Hotel Sector in an Emerging Country
  • 7 May 2018
  • The impact of Faculty Job Satisfaction on Retention and Performance in Vietnam Higher Education Sector
  • 16 Oct 2017

Teaching interests

Research Methods, Statistics (Surveys), Qualitative Analysis (Interview/Focus Groups, Business Technology, Data Analytics, Big Data, Health Management Research, Educational Technology, Virtual Learning, Business Learning

Research interests

Business, Management and Science processes, Marketing, Digital Transformation, Education Systems, Sustainable Development

Initiatives and links