Chi Le

Chi Le

Associate Lecturer, Digital Marketing

Details

  • College: The Business School
  • Department: The Business School
  • Campus: Hanoi Campus Vietnam
  • chi.le@rmit.edu.vn

About

Chi has been with RMIT since 2011 teaching a variety of marketing courses. Before becoming an academic, she worked as a marketer in retail and FMCG industry. Main courses taught in the current Digital Marketing Programs: Marketing principles, consumer behaviour and psychology, global branding.

Awards & recognition:
- 10 years of Service at RMIT Vietnam

Industry experience:
- Consultant for Vietnam Cleaner Production Centre (VNCPC), 2013-2014
- Consulting in the Get Green Vietnam Project. The project is sponsored by SWITCH-Asia Programme, European Union with the aim to promote sustainable consumption in Vietnam and establish more than 1000 change agents

Employment history:
- Unilever Vietnam (Management Trainee in Marketing)
- FPT Retail (Brand executive)
- Korean Embassy Business Support Centre (Market Researcher)

Teaching interests

Digital Marketing

Research interests

Green consumption and green marketing