Dr. Lena Bucatariu
Lecturer, Communication
Details
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College: School of Communication & Design
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Department: School of Communication & Design
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Campus: Saigon South Campus Vietnam
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lena.bucatariu@rmit.edu.vn
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ORCID: 0000-0001-6015-9054
About
Market researcher with industry and academic experience interested in working with reliable and open minded people.
Industry Experience:
12+ years as market researcher/consultant, 5+ years as personal development coach, 15+ years in higher education
Research fields
- 3503 Business systems in context
- 3506 Marketing
UN sustainable development goals
- 2 Zero Hunger
- 11 Sustainable Cities and Communities
- 3 Good Health and Well Being
Academic positions
- Lecturer, Communication
- RMIT Vietnam
- Ho Chi Minh City, Vietnam
- 1 Oct 2018 – Present
Non-academic positions
- Senior Qualitative Researcher
- MAP Research
- Berlin, Vietnam
- 1 Dec 2012 – Present
Teaching interests
Communication, Research, Marketing
RMIT Vietnam, ERC International, Raffles College
Research interests
Consumer psychology, consumer behavior, impostor syndrome, healthcare, finance, qualitative, content analysis, sexuality, learning & teaching