Nuno F. Ribeiro

Nuno F. Ribeiro

SBM_Nuno
School: The Business School
Department: Management
Position: Associate Program Manager/Senior Lecturer, Tourism & Hospitality Management
Location: RMIT Saigon South
Email: nuno.ribeiro@rmit.edu.vn
ORCID ID: 0000-0001-6526-2050

Dr. Ribeiro is a passionate educator, researcher, and entrepreneur. He has devoted his career to understanding how culture impacts travel behavior, and how different stakeholders can use this knowledge to better plan and develop tourism destinations, optimise international travel, and enhance the delivery of hospitality services. Having grown up in the hospitality business, Dr. Ribeiro’s professional background is in hospitality and international tour operations management, and he has over 10 years’ higher education experience in hospitality, tourism, and cross-cultural research. He has received accolades for his teaching in the form of multiple awards and teaching grants.

Expand all sections

  • Post-Doctorate Culture & Behavior, Indigenous Peoples’ Health Research Centre/Canadian Institute of Health Research, University of Regina (Canada)
  • PhD Tourism Management, Minor in Cultural Anthropology, The Pennsylvania State University (USA)
  • MSc Tourism Management, The Pennsylvania State University (USA)
  • BSc Tourism Planning and Development, Lusófona University of Science and Technology (Portugal)
  • Certified Hospitality Educator (CHE), American Hotel & Lodging Educational Institute
  • Teaching Innovations Certificate, Centre for Teaching and Learning, The University of Regina
  • Teaching with Technology Certificate, Department of Recreation, Park and Tourism Management, The Pennsylvania State University
  • Graduate School Teaching Certificate, The Graduate School, The Pennsylvania State University

  • Tourism & Hospitality Management 

  • Tourism and Hospitality Research Cluster
    • Tourist behaviour
    • Tourism and culture
    • Tourism development and impact
    • Research methods

Peer-reviewed publications

Book Chapters

  • Ribeiro, N. F. (in press). Gamification for global education in tourism and hospitality: A case study from Vietnam. In T. Neimann, J. Felix, S. Reeves, and E. Shliakhovchuk, (Eds.), Stagnancy issues and change initiatives for global education in the digital age. Hershey, PA: IGI Publishing.
  • Ribeiro, N. F. (2019). Embodied ethnography as a research approach: Further reflections and insights on boxing as serious leisure. In S. B. Merriam and R. Grenier, Qualitative Research in Practice: Examples for Discussion and Analysis, 2nd ed. (pp. 158-160). New York: Jossey- Bass. 
  • Ribeiro, N. F. & Fommel, E. W. (2012). Participant observation. In L. Dwyer, A. Gill, & N. Seetaram (Eds.), Research methods in tourism (pp. 377-391). Cheltenham, United Kingdom: Edward Elgar. 

Encyclopedia Entries

  • 2023-present – Kiejziewicz, A. (co-PI), Stiff, A. (co-PI), Ribeiro, N. F. (co-I), Lu, R. (co-I), Makkar, M. (co-I), McClelland, R. (co-I). AR neighborhoods: Augmenting the ordinary city as a tool to enhance authentic tourism in post-COVID Vietnam. RMIT Vietnam Tier II Internal Research Grant. (US$16,549)
  • 2022-present – Ribeiro, N. F. (co-PI) & Makkar, M. (co-PI). Australian backpackers in Ho Chi Minh City, Vietnam: A case of perpetual situational disinhibition? RMIT University College of Business and Law Melbourne and Vietnam Collaborative Project Support Scheme. (US$3,174)
  • 2022-present - Kanagasapapathy, D. (PI), Ribeiro, N. F. (co-I), Kiss, R. (co-I), & Trung, N. (co-I) Sustainable tourist: How big Is your footprint. RMIT Vietnam Internal Research Grant. (US$4,495)
  • 2020-2021 - Nuno F. Ribeiro (PI); Pham Cong Hiep (co-I); Han Jung Woo (co-I); Xinyi (Lisa) Qian (co-I); Hien Huu (co-I). Từ hình ảnh đến văn hóa: An exploratory study of culture and behavior of young Korean visitors to Ho Chi Minh City using tourist-generated imagery. RMIT University Vietnam Internal Research Grant. ($4,920).
  • 2017-2018 – Ribeiro, N. F. (PI). From pictures to culture: Using tourist-generated images to analyze the impact of culture on young Chinese tourists’ behavior. University of Illinois Campus Research Board Award. ($17,549).
  • 2016-2018 – Ribeiro, N. F. (PI). Using the YAP (Youth Action Plan) and Cultural Practices to Address First Nations Youth Health on Reserve. Fort Hills-Qu’Appelle Tribal Council, Saskatchewan. Research Contract. ($2,000).
  • 2015 – Ribeiro, N. F. (PI). Travelling abroad on campus: Increasing undergraduate intercultural competence via tourism curriculum delivery. University of Illinois Annual Faculty Retreat Provost Teaching Grant. ($4,000).
  • 2013-2016 – Episkenew, J. (NPA), Goulet, L. (PA), Linds, W. (PA), Marchildon, G. (PA), Ribeiro, N. F. (co-A), Janzen, B, (co-A), Ranahan, P. (co-A), McKegney, S. (co-A), Anderson, K. (co- A), Christopher, S. (co-A), Dell, C. (co-A), Marsh, C. (co-A), Dewar, J. (co-A), Jolly, R. (co- A), Reading, C. (co-A), Yuen, F. (co-A), & Arnason, K. (KU). Kitinikewin Misiwanacihisowin: Researching arts-based wellness promotion for suicide prevention among Aboriginal youth. Canadian Institute of Health Research (CIHR) Operating Grant. ($553,556).
  • 2013-2016 – Episkenew, J. (PA), Ribeiro, N. F. (co-PA), Linds, W. (co-PA), Goulet, L. (co- PA), Poudrier, J. (co- PA), Brooks, C. (co- PA), Blackbear, J. (co- PA), Marchildon, G. (co- PA), Reading, C. (co- PA), Marsh, C. (co- PA). Iyiniw-Oskâtisak Pamihisowak: Using indigenous knowledge for a healthier Aboriginal youth. Saskatchewan Health Research Foundation (SHRF) Group Grant Phase III. ($750,000).
  • 2012-2014 – Liechty, T. (PI), Ribeiro, N. F. (co-PI), Dupré, F. (community co-PI). Ma culture, où- est-elle sur le campus? Cultural identity, integration, and well-being of Fransaskois and Métis youth in university environments. Institut Français/Centre Canadien de Recherche sur les Francophonies en Milieu Minoritaire (CRFM). ($4,960)
  • 2013 – Episkenew, J. (PA), Ribeiro, N. F. (co-A), Brooks, C. (co-A), Goulet, L. (co-A), Linds, W. (co-A), Poudrier, J. (co-A). Miywāyāwin Wāhkōtawin: A roundtable on arts-based innovations in Aboriginal health research. University of Regina Conference Fund. ($3,000).
  • 2013 – Ribeiro, N. F. (PI). "Science" Ekwa Inniw-Nisitootumowin: Using a two-eyed seeing methodological approach to Aboriginal youth´s risky health behaviors. Canadian Institute of Health Research (CIHR) Institute Community Support Travel Awards Grant. ($1,440).
  • 2013 – Episkenew, J. (PA), Blackbear, J. (co-A), Ribeiro, N. F. (co-A), Goulet, L. (co-A), and Exchange Knowledge of Arts‐based Innovations in Aboriginal Health Research. Saskatchewan Health Research Foundation (SHRF) Research Connections Grant. ($5,000).
  • 2013 – Episkenew, J. (NPI), Ribeiro, N. F. (PI), Brooks, C. (co-PI), Goulet, L. (co-PI), Linds, W. (co- PI), Poudrier, J. (co-PI). Miywāyāwin Wāhkōtawin: A roundtable on arts- based innovations in Aboriginal health research. Canadian Institute of Health Research (CIHR) Dissemination Grant. ($25,000).
  • 2013 – Episkenew, J. (PA), Ribeiro, N. F. (co-A), Brooks, C. (co-A), Goulet, L. (co-A), Linds, W. (co-A), Poudrier, J. (co-A). Miywāyāwin Wāhkōtawin: A roundtable on arts-based innovations in Aboriginal health research. Humanities Research Institute Visiting Speakers at Conferences or Symposia Assistance Awards. ($1,000).
  • 2010 – Yarnal, C. M. (PI), Ribeiro, N. F. (co-PI). The Perceived Difficulty Assessment Questionnaire (PDAQ): Methodology and applications. Schreyer Institute for Teaching Excellence Teaching Support Grant, The Pennsylvania State University. ($12,689).

Doctoral Students – Committee Chair
  • Hang, P. T. (PhD), RMIT University Vietnam. Dissertation title: Examining the antecedents of protean career orientation and boundaryless career orientation: evidence from tourism and hospitality industry in Vietnam.
  • Thuy, P. T. T. (PhD) , RMIT University Vietnam. Dissertation title: The impact of electronic word-of-mouth on tourists’ purchasing decisions: The case of domestic tourism of Thua Thien Hue Province, Vietnam.
Doctoral Students – Committee Member
  • Sanghun Park, (PhD), UIUC, graduated May 2017, dissertation title: Exploring global and local intersections at a prospective World Heritage Site in South Korea: Implications for sustainable tourism development, strategic planning and management. Currently a Lecturer in the Department of Tourism Development at Kyonggi University, Seoul, South Korea.
  • Megan Owens, (PhD), UIUC, graduated May 2016, dissertation title: A phenomenological study of camp counselors’ influence on the social-emotional learning of youth attending summer residential camp, currently an Assistant Professor in the Recreation Park and Tourism Administration Department at Western Illinois University, USA.
 Master’s Students – Advisor
  • Ross Guignon, (MSci), graduated Spring 2016, currently a Global Client Strategist at Creative Artists Agency.
  • Jerrick Olson, (MSci), graduated Spring 2018, currently a Technology Specialist at the Division of Intercollegiate Athletics at the University of Illinois at Urbana-Champaign.
  • Chair of graduate student milestones:
  • Nhan, D. T. T. (PhD, 2nd milestone). Topic: Talent conceptualization and talent management practices within the banking sector in Vietnam.
  • Truong, N. (PhD, 2nd milestone). Topic: The influence of innovative service clues and the innovativeness on customer satisfaction and behavioural intentions. The case of boutique hotel sector in an emerging county.
Noteworthy Supervision of Undergraduate Students
  • Tang Minh Nguyet, BSci, graduated August 2020, received several internal awards under his supervision
  • Fransisca Otto, BSci, graduated Spring 2015, James Scholar
  • Brendan Valyo, BSci, graduated Spring 2017, Sapora Undergraduate Research Award Recipient due to work under his supervision
  • Youyou Zhang, BSci, graduated Spring 2017, James Scholar, Sapora Undergraduate Research Award Recipient due to work under his supervision

  • 2021 - Living RMIT Values Award
  • 2015, 2016, 2017, 2018 – List of Teachers Ranked as Excellent by Their Students, University of Illinois at Urbana-Champaign.
  • 2013-2014 – Canadian Institute of Health Research (CIHR) Postdoctoral Fellowship, Indigenous Peoples’ Health Research Centre, University of Regina, Canada ($92,000).
  • 2010 – Student Professional Development Endowment Award - College of Health and Human Development - The Pennsylvania State University ($512).
  • 2009 – Golden Key International Honour Society, elected member (recognizes the academic achievements of the top 15% students in each class).
  • 2009 – Student Professional Development Endowment Award - College of Health and Human Development, The Pennsylvania State University ($484).
  • 2005-2010 – Graduate Scholarship, College of Health and Human Development, The Pennsylvania State University (full tuition waiver + $12,500 yearly stipend).
  • 2004 – ULHT Student Merit Scholarship, Lusófona University of Science and Technology (Portugal), (awarded to the 15 best students of the University, full tuition waiver for one year)

  • Overseas Representative, Panorama Holiday Group (UK)
  • Hotel Management, Yellow Hotels (Portugal)
  • President and Lead Researcher, Insights Consulting Solutions (USA)

  • 2020-present – Tourism and Hospitality Research Cluster Lead, The Business School, RMIT University (Vietnam)
  • 2019-present – Senior Lecturer, Hospitality and Tourism Management, School of Business and Management, RMIT University (Vietnam)
  • 2017-2019 – President and Lead Researcher, Insights Consulting Solutions (USA)
  • 2014-2018 – Assistant Professor, Tourism Management, Department of Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign (USA)
  • 2012-2014 – Postdoctoral Fellow, Culture & Behavior, Indigenous Peoples’ Health Research Centre/Canadian Institute of Health Research. University of Regina (Canada)
  • 2011-2012 – Lecturer, Research Methods and Kinesiology, Department of Kinesiology and Health Studies, University of Regina (Canada)
  • 2010-2011 – Doctoral Fellow, Portuguese Foundation for Science and Technology, Department of Recreation, Park & Tourism Management, The Pennsylvania State University (USA)
  • 2005-2009 – Graduate Research/Teaching Assistant, Department of Recreation, Park & Tourism Management, The Pennsylvania State University (USA)