Vicki Little

• 2005: PhD, University of Auckland 
• 1989: MBA, University of Otago
• 1987: BCom (Marketing), University of Otago

• Digital Marketing
• Master of Business Administration

• Macromarketing / macrosocial marketing 
• Marketing education and climate change 
• Sustainability-oriented innovation, nature-based solutions, ecopreneurship 
• Food provisioning systems - food waste, food security 
• Epistemological justice, gender equity 
• Sustainable livelihoods & microentrepreneurship 
• Naturalistic enquiry and post-qualitative research methods 

She has produced over 20 top journal papers and book chapters, and more than 50 papers in refereed conference proceedings.

• Chan & Little (forthcoming 2024), "Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging over-Consumption." Journal of Macromarketing 
• Cleveland, Joseph, Little & Nayak (forthcoming 2024). Sustainable livelihoods through reduced plastic waste: Collaborative community-based sustainability-oriented innovation. In W. Leal Filho (Ed.), Innovative Approaches to Handle Plastic Waste and Foster Bio-based Plastics Production. Springer. https://www.springer.com/series/13384  
• Helm, Little, & Frethey-Bentham (2023), ""“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy." Journal of Macromarketing, 44 (3), 307-23. 
• Kunchamboo, Cheah & Little (2023). Common cause, coopetition or competition? Resource contestation in food waste management networks. Journal of Macromarketing 43(2), 255-273. https://doi.org/10.1177/02761467221113456  
• Little & Helm (2024) "Better Marketing for the Common Good: Leading Textbook Authors’ View of Marketing’s Role in the Climate Crisis." 48th Macromarketing conference, Helsinki, Finland. 
• Little & Helm (forthcoming 2024), "The Days of Wine and Roses Are Over ... Party on or Embrace a New Manifesto for Marketing?" Journal of Customer Behaviour, 1-13. 
• Little, Cleveland, Joseph, Nayak, & Kemper (2024) "Co-Created Community Innovation: Reducing Waste and Supporting Family Livelihoods." 48th Macromarketing conference, Helsinki, Finland. 
• Little, Ho & Eti-Tofinga (2023). Not WEIRD at all! Towards more pluralistic economies and sustainable livelihoods. Journal of Macromarketing, 43(2), 190-214. https://doi.org/https://doi.org/10.1177/02761467231157429  
• Little, Holmlund, Polsa & Naidu (2023). Towards more resilient food production systems: Implanting sustainability-oriented innovation Journal of Cleaner Production, 385, 135708.  
• Little, Tran, Lee, Helm, & McClelland (2024) "Epiphanies for the Common Good: Responses to Climate Change in Food Systems." 48th Macromarketing conference, Helsinki, Finland. 
• Tran, Little, Tran, & McClelland (2024), "Four Types of Market Opportunity for Nature-Based Solutions: Lessons for Policy and Practice Learned from Cross-City Comparisons " Nature-based Solutions. 5(June), 100132. https://doi.org/10.1016/j.nbsj.2024.100132 

• 2023: ISMAIL, A.S, CHAN, L.T., ROSLI S., LITTLE V.J. Is Malaysia Having a Menopause Moment Too? Analysing the Socio-Cultural Formation of the Local Menopause Market. University of Southampton Malaysia Research Seed Grant, RM7520. 
• 2023: CLEVELAND, D., NAYAK, R., JOSEPH, F., LITTLE V.J. Material Futures: Exploring biobased materials, local production opportunities and applications to support the innovation ecosystem in Vietnam. Tier II-RMIT-CSIRO Co-funded project. VND250,000,000; AUD13,439  
• 2022: TRAN D. T., LITTLE V.J., THANH, V.Q., NGUYEN, T.B., BAULCH, R. Towards Sustainable Resource Management: A Qualitative and Quantitative Analysis of Factors Determining Land Use Dynamics in Tien Giang province in Mekong Delta Vietnam. RUVN internal research grant, $US7900. IRG 2022-4. 
• 2019: TOFINGA, B., & LITTLE, V.J. - Towards a stronger society in Malaysia: Issues and challenges for female micro-entrepreneurs in the informal economy, Monash School of Business seed grant, $US2200. 

2 completions, 2 current:

• Confirmation of candidature - Soline Le - Optimizing Network Capability to Boost Women Tourism Entrepreneurs' Digital Performance in Vietnam. With L. Nguyen, J. Pang, RMIT Vietnam.  
• Panel member: Pranjal Pachpore (proposal): Triggers and Barriers of Change for Adoption of Better Social Practices. With S. Patro, H. Chaudhuri, XLRI Xavier School of Management, Jamshedpur, India.  
• Completed: Chong Chooi Ling (2021) From lurker to community cultivator: Understanding identity transformation processes through cultural product consumption (Monash Malaysia) 
• Completed: Chan Lay Tyng (2020). Cleaning up the system: A tale of paranoia and practices (Monash Malaysia) 

• 2024 Board member – Macromarketing Society
• 2023 Stanley J Shapiro award for best reviewer – Macromarketing Society
• 2018 Head of School’s award for Education Engagement (Monash University)
• 2011 Dean’s Commendation for Outstanding Teaching (Monash University)
• 2011 Pro-Vice Chancellor’s Award for Teaching (Monash University)
• 2005 Emerald/ EFMD Outstanding Doctoral Research Award – Business to Business category
• 2000 Distinguished Teaching Award (University of Auckland)
• 1988 JW Hayward Award in Commerce (University of Otago)

• 2023 Ho Chi Minh Political Academy short course
• 2022 Aus4Skills Leading in the Age of Digital Disruption in Vocational Education and Training
• 2021 De Heus Vietnam short course
• 2016 Case research short course – Monash Malaysia

• RMIT University Vietnam (2021-  ): Office of the Dean - Program Manager Engagement; Senior Lecturer Department of Business Innovation
• Monash University Malaysia (2018-2021; 2011-2014): Department of Marketing – Senior Lecturer, Interim Head; University Directorate - Project Director; School of Business – Interim MBA Director International, Deputy Head of School Education Innovation; Leader, Asian Business Strategy Education Strength
• University of Auckland, New Zealand (2015-2017; 1993-2010; 2015-2017): Depts of Marketing/ Management & International Business – Professional Teaching Fellow,  Department of Marketing - Honorary Lecturer; Senior Lecturer (over the bar) Departmental Coordinator, Graduate School of Business
• Consulting projects (NZ, 1993-2010) including Fonterra Ingredients, Wrightson Seeds, NRM, Tegel Foods, Family Planning Association, Osteoporosis NZ, Fisher & Paykel Appliances.
• Pre 2000: Executive director Buchanan Tackle (NZ) Limited (start-up); Marketing Concepts (NZ) (start-up consultancy); Executive leasing, Marketing Services, James Hardie Pty; Marketing Manager, Sky Network Television NZ (start-up); Product Manager, Philips NZ; National Media Manager, Leo Burnett Advertising NZ