Nghia Luu
Associate Lecturer, Digital Marketing
Details
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College: The Business School
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Department: The Business School
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Campus: Hanoi Campus Vietnam
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nghia.luuthiminh@rmit.edu.vn
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ORCID: 0000-0003-1281-0417
About
Before becoming a university lecturer, Nghia worked for control system projects of industrial factories, and energy and environmental projects of NPOs as a technical & communication expert. Her industry experience includes both theoretical knowledge and practical expertise in market research, corporate communication, and stakeholder management.
Currently, she has been teaching in the Digital Marketing discipline specializing in market research, SEO and mobile social media. Her research interest is the psychology of social media users and the trend of sustainable consumerism among the young generations.
Awards& recognition:
- 2020 - Learning and Teaching Award by RMIT University Vietnam
Currently, she has been teaching in the Digital Marketing discipline specializing in market research, SEO and mobile social media. Her research interest is the psychology of social media users and the trend of sustainable consumerism among the young generations.
Awards& recognition:
- 2020 - Learning and Teaching Award by RMIT University Vietnam
Research fields
- 5201 Applied and developmental psychology
- 5202 Biological psychology
- 5204 Cognitive and computational psychology
Academic positions
- Associate Lecturer
- RMIT Vietnam
- The Business School
- Ho Chi Minh City, Vietnam
- 2018 – Present
Non-academic positions
- Project Manager
- Energy and Environment Consultancy JSC
- , Viet Nam
- 2010 – 2016
- Project Engineer and Data Base Manager
- ABB Ltd
- , Viet Nam
- 2007 – 2010
Teaching interests
Digital Marketing
Research interests
Consumer psychology; Mobile social media and mobile commerce; Sustainable consumerism