Mai Do

Mai Do

Mai Do TBS portrait
School: The Business School
Department: Business & Innovation
Position: Lecturer
Location: RMIT Saigon South
Email: mai.dothihoang@rmit.edu.vn
ORCID: https://orcid.org/0000-0002-0718-7723 

Dr Mai Do is an experienced Digital Marketing and Communication lecturer with knowledge and experience teaching students from various social and cultural backgrounds. Her education journey is defined by her 7 years of academic experience at the University of Gloucestershire and RMIT University. She has lectured in several classes, done course coordinator, and conducted research in one of the largest programs in The Business School. 

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  • PhD in Business (Marketing)  - RMIT University 
  • MPhil in Marketing Management - Curtin University 
  • Bachelor of Professional Communication - RMIT University 

  • Digital Marketing

  • Digital transformation and innovation
  • Digital Marketing Technology 
  • Consumer behavior
  • Sustainable development

  • Nguyen, P. T., Do, M. H. T., Hoang, T. G., & Truong, H. Q. (2023). Business Talk Events as a Way of Raising Awareness of Social Entrepreneurship and Sustainable Development Goals (SDGs) in Vietnam. Event Management.  https://doi.org/10.3727/152599523X16896548396806  [ABDC rank: A] 
  • Hoang, L. C., Do, M. H. T., Quang, H. T., & Hoang, T. H. (2023). Blockchain technology applications in retail branding: Insights from retailers in the developing world. Thunderbird International Business Review, 1–16. https://doi.org/10.1002/tie.22367 [Scimago rank: Q1]
  • Halibas, A. S., Van Nguyen, A. T.,Akbari, M., Akram, U., & Hoang, M. D. T. (2023). Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions. Journal of Consumer Behaviour,1–28.https://doi.org/10.1002/cb.218628HALIBASET AL. [Scimago rank: Q1] [ABDC rank: A]
  • Nguyen, A. H., Do, M. H. T., Hoang, T. G., & Nguyen, L. Q. T. (2022). Green financing for sustainable development: Insights from multiple cases of Vietnamese commercial banks. Business Strategy and the Environment, 1–15. https://doi.org/10.1002/bse.3132 [Scimago rank: Q1] [ABDC rank: A] 
  • Conference paper: “Resource orchestration and digitalization at a public hospital in Vietnam” (Paper ID “118”) - the 34th Australasian Conference on Information Systems (ACIS 2023).

  • "Melbourne and Vietnam Collaborative Project Support Scheme" Fund 2023. Sticky with the chatbot? Understanding user stickiness with artificial intelligence chatbot. Grant value $4,761.59

Before working as an academic, she worked as a copywriter and a video editor for Good Look Advertising. Additionally, she worked as a Digital Marketer and an Event Coordinator as a freelancer. Specialized in Social Media Marketing, Creative Writing, Storytelling, Visual Language, Digital Marketing.

  • Lecturer in Digital Marketing - RMIT University, 10/2020-Now
  • Lecturer in Marketing - University of Gloucestershire, 07/2019-10/2021 
  • Lecturer in Marketing - UEF University, 09/2017-10/2020
  • Senior Copywriter - Good Look Advertising Agency, 01/2015-12/2019    
  • Content Specialist - Quay Phim Viet Agency, 01/2018-12/2019
  • PR Executives - VEAS Agency, 03/2013-12/2014