.jpg "SCD Lena Bucatariu")
| School: School of Communication & Design |
| Department: Professional Communication |
| Position: Lecturer |
| Location: RMIT Saigon South |
| Email: lena.bucatariu@rmit.edu.vn |
| Phone: (+84) 762349084 |
Experienced market researcher and doctorate holder with an interest in psychology.
- PhD in business (Switzerland)
- MSc Psychology and Neuroscience (in progress, King’s College London)
- MBA (Australia)
- BA in languages (Romania)
Communication, Research
Consumer psychology, marketing communications, healthcare, qualitative, Vietnam
- Bucatariu, L. and Babu, P.G., 2017. Patient Perception and Choice Factors Related to International Hospitals: A Study in Ho Chi Minh City, Vietnam. Journal of Health & Medical Informatics, 8(3), pp.8-277.
- Accepted for publication: Customer Relationship Management Practices to Promote Mental Health Services: A Study in Ho Chi Minh City, Vietnam (Bucatariu, L. and Babu, P.G. in issue 1, 2020 of The Russian Journal of Vietnamese Studies)
Various, all outside RMIT: 1 PhD candidate (proposal stage), 3 MBA students, 50+ BA students
Teaching Excellence, ERC International Vietnam, 2012
5+ years as market researcher/consultant, 2+ years as personal development coach, 10+ years in higher education
RMIT Vietnam, MAP Research, ERC International Vietnam (HCMC), Raffles International College (Hanoi)