Marketing Principles

Marketing Principles

  • Workshop leader: Nam Dang
  • Each of these workshops is designed to assist with assignment preparation.
  • You only need to attend one of the sessions within the same week, as both workshops are the same. 

The Marketing Process and Marketing Environment 

Week 
 Date 
 Time 
 Location 
  
3 Mon, Nov 11th, 2024  2 pm – 4 pm   SGS 2.5.08  
3 Fri, Nov 15th, 2024 2 pm – 4 pm SGS 1.4.37  

Designing a customer-driven marketing strategy

Week 
 Date 
 Time 
 Location 
  
5 Mon, Nov 25th, 2024 2 pm – 4 pm SGS 2.5.08  
5 Fri, Nov 29th, 2024 2 pm – 4 pm SGS 1.4.37  

Product, Branding and Pricing Strategies

Week 
 Date 
 Time 
 Location 
  
7 Mon, Dec 9th, 2024 2 pm – 4 pm   SGS 2.5.08  
7 Fri, Dec 13th, 2024 2 pm – 4 pm SGS 1.4.37  

Promotion Mix Strategies

Week 
 Date 
 Time 
 Location 
  
10 Mon, Dec 30th, 2024  2 pm – 4 pm   SGS 2.5.08  
10 Fri, Jan 3rd, 2025 2 pm – 4 pm SGS 1.4.37