Hugh Willbourn

Dr. Hugh Willbourn

Lecturer, Communication

Details

  • College: School of Communication & Design
  • Department: School of Communication & Design
  • Campus: Saigon South Campus Vietnam
  • hugh.willbourn@rmit.edu.vn

About

Hugh is an author with experience in business, market research, psychotherapy, academia and performance. 

​In 1999 Hugh co-founded Corr Willbourn Research and Development, a qualitative market research business which gained an excellent reputation for solving challenging projects and developing innovative research methods. The client list included Virgin, Shell, Diageo, Novartis and many different UK Government departments including the Home Office, the Foreign Office, the Department of Health and The Department for Education.

For links to CWR&D work in the public domain click here.

 

He is the author of:

The Bug in our Thinking and the way to fix it  2023

I can mend your broken heart, (with Paul McKenna) Bantam, London 2003

Agree to Win, Essential Steps to negotiate in your work and Life, BBC Books, London, 2004 

 

He is the collaborator and editor with Paul McKenna of best-selling series of self-help books in UK and USA including:

I can make you Sleep                          2009

I can make you Happy                        2011

The Hypnotic Gastric Band                 2013

Freedom from Emotional Eating        2014

Instant Influence and Charisma          2015

Get Control of Sugar Now                   2016

The Seven Things that Make or Break a Relationship,  2020.

 

2005 to 2014  Artistic Director, Playback South Theatre,  London

Non-academic positions

  • Partner
  • Corr Willbourn Research and Development
  • London, United Kingdom
  • 1 Sep 1999 – 1 Nov 2013

Teaching interests

Commercial and Therapeutic sectors:

Workshops in Negotiation, Presentation, Authentic Storytelling and Qualitative Research.

Multiple courses psychotherapy, hypnosis and personal development.

 

Academia:

University of Lincoln , San Francisco at HuTech University, HCMC,  Business Ethics for MBA students, 

Humanities  for MBA students

 

RMIT  2022   Exploring Asian Popular Culture

 

2024 onwards   Full time Lecturer in School of  Professional Communication and Design, RMIT

Research interests

Heideggerian Phenomenology

Orality, Literacy and Cognition

Abstraction and Contextuality