Umair Akram

Umair Akram

Senior Lecturer, Digital Marketing

Details

  • College: The Business School
  • Department: The Business School
  • Campus: Saigon South Campus Vietnam
  • umair.akram@rmit.edu.vn

Open to

  • Masters Research or PhD student supervision

About

Dr Umair Akram is currently a Senior Lecturer in Digital Marketing at SBM. Before Joining RMIT, he had over 6 years teaching experience in China and Pakistan. He was worked as an Associate Professor at school of management, Jiangsu University. He has completed his post-doctoral fellowship from Guanghua School of Management, Peking University China.


Awards & recognition:
- Chinese Government Scholarship for PhD
- Chinese Government Outstanding International Student Scholarship in the year 2017
- Best paper nominated by “The 11th International Conference of Management Science and Engineering Management 28th July to 2nd August Kanazawa, Japan.
- Best Graduate Student Award 2014-2018
- Highly Commended Emerald Literati Award for paper “Investigation of talent, talent management, its policies and its impact on working environment. Chinese Management Studies. 2018
- Highly Commended Emerald Literati Award for paper “Antecedents of frontline manager handling relationship conflict” International Journal of Conflict Management. 2019


Employment history:
Mar 2021 – Apr 2022: School of Management, Jiangsu University, China
Jan 2019 – Dec 2020: Guanghua School of Management, Peking University
Oct 2013 – June 2014: Visiting Lecturer GC University Faisalabad
Sep 2011- June 2014: IBMS, University of Agriculture Faisalabad Pakistan

Supervisor projects

  • Determinants of Social Commerce Adoption among Female Entrepreneurs in Vietnam ( Note - this belongs to the project ICT adoption among women entrepreneurs in Vietnam of Dr. Greeni)
  • 3 Jul 2024
  • Culture, destination image, and intention to revisit tourism destinations: The case of Vietnam
  • 20 Feb 2024

Teaching interests

Digital Marketing Communications, Marketing Research, Consumer Psychology and Retailing etc.

Research interests

Digital Marketing, Digital Marketing Communication, Online Purchase Intention, Consumer Buying Behavior