Dr Umair Akram is currently a Senior Lecturer in Digital Marketing at SBM. Before Joining RMIT, he had over 6 years teaching experience in China and Pakistan. He was worked as an Associate Professor at school of management, Jiangsu University. He has completed his post-doctoral fellowship from Guanghua School of Management, Peking University China.
Awards & recognition:
- Chinese Government Scholarship for PhD
- Chinese Government Outstanding International Student Scholarship in the year 2017
- Best paper nominated by “The 11th International Conference of Management Science and Engineering Management 28th July to 2nd August Kanazawa, Japan.
- Best Graduate Student Award 2014-2018
- Highly Commended Emerald Literati Award for paper “Investigation of talent, talent management, its policies and its impact on working environment. Chinese Management Studies. 2018
- Highly Commended Emerald Literati Award for paper “Antecedents of frontline manager handling relationship conflict” International Journal of Conflict Management. 2019
Employment history:
Mar 2021 – Apr 2022: School of Management, Jiangsu University, China
Jan 2019 – Dec 2020: Guanghua School of Management, Peking University
Oct 2013 – June 2014: Visiting Lecturer GC University Faisalabad
Sep 2011- June 2014: IBMS, University of Agriculture Faisalabad Pakistan
Supervisor projects
Determinants of Social Commerce Adoption among Female Entrepreneurs in Vietnam ( Note - this belongs to the project ICT adoption among women entrepreneurs in Vietnam of Dr. Greeni)
3 Jul 2024
Culture, destination image, and intention to revisit tourism destinations: The case of Vietnam
20 Feb 2024
Teaching interests
Digital Marketing Communications, Marketing Research, Consumer Psychology and Retailing etc.
Research interests
Digital Marketing, Digital Marketing Communication, Online Purchase Intention, Consumer Buying Behavior