Muhammad Ashfaq
Research Fellow, Business Innovation
Details
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Department: The Business School
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Campus: Saigon South Campus Vietnam
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muhammad.ashfaq@rmit.edu.vn
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ORCID:
0000-0001-7602-0647
About
Muhammad Ashfaq is a Research Fellow at The Business School, RMIT, Vietnam. In 2022, He completed a post-doctoral fellowship from the College of Management, Shenzhen University, China. In 2020, He obtained his PhD in Marketing from the School of Business Administration, Dongbei University of Finance and Economics, China.
Research fields
- 3506 Marketing
- 3503 Business systems in context
- 3504 Commercial services
- 3507 Strategy, management and organisational behaviour
- 3508 Tourism
- 3509 Transportation, logistics and supply chains
- 4608 Human-centred computing
Academic positions
- Postdoctoral Researcher
- Shenzhen University
- Shenzhen, China
- Dec 2020 – Nov 2022
Non-academic positions
- Senior officer
- University of Lahore
- Lahore, Pakistan
- Sep 2016 – Aug 2017
- Assistant Manager
- Pakistan Telecommunication Company (Pakistan)
- Islamabad, Pakistan
- Dec 2013 – Jan 2016
Teaching interests
- Digital Marketing
Research interests
- Consumer Behavior
- Human – technology Interaction
- Technology Adoption
- Digital Marketing
- Sustainability
- Human – technology Interaction
- Technology Adoption
- Digital Marketing
- Sustainability