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Artificial intelligence (AI) is rapidly reshaping Vietnam’s marketing industry, delivering unprecedented levels of efficiency, personalisation, and innovation.

In a fast-paced digital world, customers expect flexible return policies and seamless processes. Dr Hoang Ai Phuong, Senior Program Manager of the Bachelor of Digital Marketing at RMIT Vietnam, provides insights on digital solutions and customer experience.

Quantum computing has long been regarded as the technology of the future, but recent breakthroughs by Google and Microsoft suggest the future could arrive sooner than expected.

As generative AI rapidly evolves, its potential to drive innovation is undeniable but so are its risks. From deepfake scandals to AI-driven misinformation, the technology poses serious ethical challenges.

Two RMIT academics question the sustainability of Vietnam’s comparatively low petrol prices, warning of economic and environmental consequences that demand careful policy consideration.

When a crisis strikes, how can Vietnamese businesses respond effectively? According to Dr Bui Quoc Liem, a lecturer in Professional Communication at RMIT University Vietnam, AI is a game-changing force in crisis management.

As generative AI reshapes education, a key challenge emerges: Can it enhance learning without weakening critical thinking? The answer lies in how we teach students to engage with AI thoughtfully.

The rise of DeepSeek, an open-source AI model, is shaking up the industry, challenging the dominance of Big Tech and opening new opportunities for smaller players.

Dr Adhvaidha Kalidasan, lecturer at the School of Communication & Design, RMIT Vietnam, shares insights on the growing influx of Indian tourists and how Vietnamese businesses can draw on this trend for sustainable growth.

As International Women’s Day approaches, psychologists Huynh Minh Thu and Vu Bich Phuong from RMIT University Vietnam reflect on Vietnam’s progress in gender equity and women’s mental health.

The Vietnam Child Wellbeing and Safeguarding Summit, held on 28 February 2025, concluded with great success, drawing over 600 participants from across the country.

Women entrepreneurs are shaping Vietnam’s economic future, yet many continue to face significant challenges due to a lack of training and financial resources, as well as sustained gender prejudice.

In the male-dominated STEMM fields, Professor Iwona Miliszewska is a game-changer, leading with excellence and driving women's advancement.

An interdisciplinary research team from RMIT University Vietnam has received a Google Academic Research Award for their initiative to empower early childhood education teachers with AI.

A new fashion course at RMIT offers students the chance to step into the heart of Vietnam’s textile heritage, learning directly from artisans and living alongside ethnic minority communities.