Vietnam National Branding Forum 2025: Breakthrough from Innovation and Creativity

Event summary

Over the decades, Vietnamese brands have captured the hearts of people both nationally and internationally with their unique qualities of perseverance, creativity and cultural pride. Through innovative products, services and commercial activities, these national brands have significantly enhanced Vietnam's position and reputation on the global economic stage.

Within the framework of Vietnam National Brand Week 2025, the Vietnam National Branding Forum returns with an inspiring theme: "Breakthrough from Innovation and Creativity" – a gathering of pioneering minds, groundbreaking solutions and strategic visions to elevate Vietnamese brands on the global stage.

We look forward to you joining us at this exciting event.

This event is organised by

Logo of the Vietnam Trade Promotion Agency with the text "Bộ Công Thương - Ministry of Industry and Trade" and "Cục Xúc Tiến Thương Mại - Vietnam Trade Promotion Agency" alongside the VIETRADE symbol. Vietnam Trade Promotion Agency - Ministry of Industry and Trade
Logo of the Ministry of Industry and Trade of the Socialist Republic of Vietnam, featuring the text "Bộ Công Thương Việt Nam" and "Ministry of Industry and Trade of the Socialist Republic of Vietnam" with the national emblem on the left. Ministry of Industry and Trade of the Socialist Republic of Vietnam

Co-organised by

RMIT 25th Anniversary Lock Up With Master Brand_Full Colour Positive RMIT Vietnam

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Tentative agenda

Time

Content

PIC

08:30 – 09:00

Delegate registration

Organising Committee
09:00 – 09:10 Opening remarks H.E. Deputy Minister Nguyen Sinh Nhat Tan, Ministry of Industry and Trade of Vietnam
09:10 – 09:20 Opening ceremony of Vietnam National Brand Week 2025 – in celebration of Vietnam Branding Day 20 April
  1. Leaders of the Ministry of Industry and Trade
  2. Leaders of Ministries, Departments and People’s Committees
  3. Ambassadors of Foreign Countries in Vietnam
09:20 – 09:35 Innovation in building and developing the national brand (Vietnam value)

Mr. Vu Ba Phu, Director General, VIETRADE

Head of the Vietnam Value Program Secretariat
09:35 – 09:50 National innovation strategy and ecosystem development for enhancing the value of Vietnam’s national brand Representative, State Agency for Technology and Innovation (SATI) (Ministry of Science and Technology)
09:50 – 10:20

International insights on national brand building driven by innovation
  1. Mr. Bok Dug Gyou, Head of Korea Desk at Vietrade & Deputy Director of KOTRA Hanoi
  2. Assoc. Prof. Dr. Abel D. Alonso, RMIT Vietnam
10:20 – 10:35 Practical experiences in innovation for national brand building Executive Representative of Vingroup/VinFast 
10:35 – 10:45​ Tea Break
10:45 – 11:45

Panel discussion: Innovation – The driving force for Vietnam’s national brand breakthrough

Panelists:

  1. Mr. Vu Ba Phu, Director General, VIETRADE; Head of the Vietnam Value Program Secretariat
  2. Representative, Academy of Innovation (Ministry of Science and Technology)
  3. Experts from JETRO
  4. Representative, Expert Panel – Vietnam Value Program
  5. Senior Representative, Vietnam Value-awarded Enterprises

Panel Discussion Topics:

  1. The current state of innovation in Vietnam and its role in enhancing the value of the national brand
  2. Sharing international experiences in innovation and national brand building
  3. Solutions to foster innovation in enterprises and improve the competitiveness of Vietnamese products and services
  4. The role of stakeholders (government, enterprises, research institutes, universities, etc.) in developing a national innovation ecosystem
11:45 – 12:00 Conclusion and closing ceremony H.E. Deputy Minister – Nguyen Sinh Nhat Tan, Ministry of Industry and Trade of Viet Nam

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