Business postgraduate information session and workshops

Trade conflicts and protectionism are on the rise as governments around the world impose new trade barriers. Is this the end of global trade as we know it? Perhaps. Does it mean that global markets will become irrelevant in the future? Certainly not! Join us in our workshop, and explore how the shifting trade regime of the 21st century offers new opportunities for businesses that are waiting to be unlocked.

Marketing is a driving force for economic prosperity. However, economic prosperity based on current technologies comes at an unbearable cost: Overconsumption, pollution, biodiversity loss and climate change. Without fully circular technologies we are heading for a world of pain. But it does not have to be that way! This workshop explores how we might harness the powerful tools of marketing to create better businesses; and how marketing careers can contribute to a better, more sustainable world.

Leading transformation projects with confidence involves embracing innovation, fostering a culture of continuous improvement, and leadership that focuses on the people side of digital transformation. By understanding the strategic importance of these factors that influence organisational performance, leaders can inspire their teams to achieve excellence and secure their place at the forefront of the digital race.

AI is transforming creativity into a powerful driver of business innovation. This session explores how Generative AI can address business challenges, streamline problem-solving, and unlock new perspectives. Discover how AI is applied in brainstorming, prototyping, and strategy to help businesses adapt and thrive in today’s evolving landscape. Gain practical insights into AI’s role in enhancing human-centered design and shaping the future of innovation, offering tools to navigate business challenges with creativity and agility.