During the Covid-19 pandemic, brands are facing customer experience issues, in particular, FMCG and service brands are gradually losing direct real-life connections with customers because of lock-down and social distancing. This is causing a change in consumers behavior that they now spend more time on digital platforms and social networks for entertainment and socializing, learning and working from home, and an increase of people and time playing video games, making communication and brand experiences less noticeable compared to before the pandemic, which in turn, drives brands to change. Therefore, one of the strategies of enterprises is to apply innovation to enter the customer journey, helping to enhance the customer experience and open up opportunities to connect customers and brands, thereby, improve competitive advantage.
A playground for Vietnamese students from any field to awaken the creative potential in Vietnamese youngsters to celebrate the innovation and technology application in solving real-case marketing problems.
Are you ready to break the boundaries and reach the pinnacle of innovation?
A real case brief will be given on 29th October to challenge the contestants to develop an innovative solution based on their research to solve the problem of the brand or social. Then, they will have a chance to develop the idea from discovered insight to prototype through the training workshops with mentors in the industry during the contest. The contestants will develop an innovative solution utilising technology for a marketing campaign or introducing a new brand experience model as a part of the communication campaign.
With public webinars and exclusive workshops for candidates, we can learn from and interact with leading experts in the fields of Marketing, technology, and innovation from RMIT University and leading enterprises in Vietnam. In addition, exclusively for the contestants of the program, when you reach the second round, you will have your own consultants from the program to assist you in developing technology and communication strategies.
For the excellent young people who make it to the final stage of the competition, they will have the opportunity to receive prizes including cash up to VND 30 million, internship opportunities from sponsors.
You can check out the contest rules here:
Register for the contest here: https://bit.ly/registrationformcreativity
For more information, please contact: