This paper delves into changes in factors that form the foundation for the success of the digital music market.
2024 marks a vibrant and explosive period of growth and maturity for Vietnam's digital music market. The diverse development of digital platforms, social media, communication channels, and entertainment programs has created opportunities for music artists to unleash their creativity, showcase their unique musical identities, and collaborate to bring fresh, diverse air to musical products. Beyond this, the music industry is becoming more professionalized with tireless support from networks of service businesses, management entities, brand agencies, media companies, and fan communities. These factors contribute to a livelier market with increasing audience numbers and quality, heralding a new era for the music industry while playing a vital role in advancing Vietnam's cultural, creative, and cultural industries.
With the colorful and dynamic landscape of Vietnam's music scene, this is a golden opportunity for artists, networks of businesses in the industry, governing bodies, and music lovers to jointly build a professional, creative, and highly potential digital music market in Vietnam. However, will there be changes in factors that form the foundation for the success of the digital music market? What is the roadmap for the sustainable development of artists? How important is building a fandom? What opportunities and challenges lie ahead for the sustainable and healthy development of the market? What are the next trends in the development of Vietnamese music? The report "Vietnam's Digital Music Industry Overview 2024–2025", compiled by the Media and Design Research Group at RMIT University Vietnam, provides the public with the latest insights into the Vietnamese music landscape in 2024 and predicts the trends that will shape this industry in 2025.
What are the factors driving the digital music market's success? What are the advanced music business models based on disruptive technology? What are the next trends for development in this industry? "Vietnam Digital Music 2024: Transformation, Trends and Potentials" is a report conducted by the research team of the School of Communication & Design at RMIT University Vietnam and will provide the latest overview of the Vietnamese musicscape and forecast the industry's development trends in 2024.