To fully seize the opportunity presented by these concerts and drive music tourism in Vietnam, the tourism industry should implement several strategies.
Collaboration between tourism authorities, event organisers, and local businesses is crucial. Creating comprehensive packages that combine concert tickets with tailored travel itineraries will entice music tourists to explore the country beyond the show venue. Promoting local attractions, such as cultural landmarks, culinary experiences, and natural wonders, alongside the concerts will provide a holistic tourism experience and prolong visitor stays.
Enhancing transportation infrastructure and connectivity is also vital. Ensuring convenient and reliable travel options to and within Vietnam, including international flight routes and efficient local transport systems, will facilitate seamless travel arrangements for music tourists. Additionally, providing adequate accommodation options near the concert venue and other tourist hotspots will enhance the overall visitor experience and encourage extended stays.
Furthermore, nurturing collaboration between the tourism industry and local artists and music industry stakeholders is essential. Supporting the development of Vietnamese talent, organising music festivals and events throughout the year, and fostering partnerships between local and international artists will create a thriving ecosystem for music tourism. This synergy will attract a diverse range of music enthusiasts and entice show organisers to choose Vietnam as a preferred destination for hosting international concerts.
BlackPink's upcoming concerts in Hanoi signify a significant milestone for both the K-pop industry and the music tourism sector in Vietnam. By capitalising on this moment and implementing comprehensive strategies, Vietnam's tourism industry can cultivate long-lasting benefits for the country's economy and cultural development.
The excitement surrounding BlackPink's concerts serves as a catalyst for the growth of music tourism, and by nurturing local talent, investing in infrastructure, and effectively marketing Vietnam's unique offerings, the country can position itself as a sought-after destination for music enthusiasts, further diversifying its tourism offerings and contributing to its economic growth and cultural vitality.
Story by: Dr Daisy Kanagasapapathy, RMIT Lecturer in Tourism and Hospitality Management