Vietnam Festival of Creativity & Design celebrates five years of captivating art enthusiasts

SKIP TO CONTENT

Tiếng Việt

Vietnam Festival of Creativity & Design celebrates five years of captivating art enthusiasts

After five years since its establishment, the Vietnam Festival of Creativity & Design (VFCD) has gradually won art lovers' hearts and become an annual must-visit destination.

vietnamese-advertising-creating-a-distinct-identity.jpg

This year, VFCD hosted diverse activities in Ho Chi Minh City and Hanoi in November and December. Nearly 2000 attendees convened and sparked intriguing ideas for the fusion of art and technology under the event theme – ‘Mind & Machine’.

“A huge part of the economic development of this country will be in the creative industries, fashion, film, game design, graphics, and photography. It's important that we continue to build the partnerships that we have with VICAS and UNESCO and all the other creatives that come together to make this festival really successful”, Professor Julia Gaimster, Dean of School of Communication & Design, RMIT Vietnam and head of the organising committee said.

Let’s walk through some notable moments from VFCD 2023:

Showcase: Mind & Machine

By using smartphone to scan QR codes, visitors could experience augmented reality technology, play online games to re-explore traditions, and take personality tests to see which persona they are compatible with.

Vietnamese gamechanger - All-Play Day event series

Consisting of three main activities such as See & Play (exhibition); Listen & Play (discussion); and Do & Play (workshop), the event series created a playground for all game creators to accelerate the growth of Vietnam’s game industry.

Vietnamese advertising: Creating a distinct identity

Creative experts from both agency and brands, including Dentsu Redder, Ki Saigon, Happiness Saigon, Rockstar, Adtima, Moblaze, P&G Vietnam, Essence Mediacom, among others, engaged in thought-provoking discussions about differentiating Vietnam advertising.

vietnamese-advertising-creating-a-distinct-identity-vfcd.jpg

Future Heritage symposiums: Shaping future cultural and societal heritage

International practitioners in architecture, art, design, and photography gathered at two symposiums at VFCD 2023 to discuss the multi-faceted future heritage of Vietnam, and how deliberate actions today can shape it.

future-heritage-symposiums-shaping-future-cultural-and-societal-heritage.jpg

Looking back on the five-year journey of VFCD, Professor Julia Gaimster said: "It's not somewhere you get to and then you stop. Our role is to keep the momentum going and still provide opportunities for young people to understand the impact and the importance of the creative industries to the economy of Vietnam”.

Watch a recap video of VFCD 2023 here.

Story: June Pham

Communication and design

22 December 2023

Share

Engage

Contact RMIT News

Find an expert

RMIT Vietnam facts & figures

Related news

Colourful bacterial cellulose textile samples

Fermented clothing: How kombucha biofilm can be turned into green textiles

RMIT University Vietnam researchers are turning bacterial cellulose from kombucha biofilm into a strong, eco-friendly textile that could potentially revolutionise the way we make clothes.

Emerging trends reshape Vietnam’s digital music landscape

Vietnam’s digital music market is undergoing a transformation, fuelled by the rise of digital platforms and a thriving professional ecosystem. A research team from RMIT Vietnam explores the emerging trends shaping the future of the country's vibrant music scene.

Tune in: Vietnamese listeners leading the digital music shift

A study by RMIT Vietnam's School of Communication & Design revealed an exciting transformation in Vietnamese music consumption, highlighting a vibrant market full of potential and innovation.

How to transform the Ben Thanh - Suoi Tien metro into a city icon

The Ben Thanh - Suoi Tien metro launch marks a milestone in Ho Chi Minh City's transport and is a chance to build a modern urban symbol, that shifts public habits from private vehicles to sustainable public transport.

Load more +