RMIT partners with Mindshare Vietnam to enhance learning experience for creative student

RMIT partners with Mindshare Vietnam to enhance learning experience for creative student

A Memorandum of Understanding has recently been signed between School of Communication & Design RMIT Vietnam and Mindshare Vietnam, to enhance the learning capabilities and experience for creative students during their journey at RMIT.

(From left) Mr Shankar Rajagopal (Country Head of Mindshare Vietnam) and Professor Rick Bennett (RMIT Vietnam Vice-President Academic and Head of School of Communication & Design) in the signing ceremony. (From left) Mr Shankar Rajagopal (Country Head of Mindshare Vietnam) and Professor Rick Bennett (RMIT Vietnam Vice-President Academic and Head of School of Communication & Design) in the signing ceremony.

RMIT's mission is to help students be ready for work and life. 

As one of the education and training industry leaders for communication in Vietnam, RMIT has worked closely with industry partners to offer real life experiences, knowledge and skills for the University’s students.  

In recent years, the University has been collaborating with Mindshare and other companies within Group M and WPP through a wide range of activities including internships, training and guest lectures.

With more than 6,000 employees in 82 countries, Mindshare is the first global company that WPP established in 1997 which provides media and marketing solutions to brands. The company utilises imagination and technology to enhance their clients’ image and business performance.  

“Mindshare believes that a big contributing factor to its leadership status in the media and advertising industry comes from the rich talent base it has in Vietnam and likewise in rest of the world,” said Country Head of Mindshare Vietnam Shankar Rajagopal. 

“With that philosophy, Mindshare has chosen to partner with RMIT to bring forth the best media and communication talents to help mould the future of Vietnam's advertising industry. When academic curriculum and industry exposure via in-depth learning go hand in hand, the result will be winning professionals who are ready to get going from day one.”  

(From left) Mr Richard Parker (Partner & Strategy), Mr Sudarshan Saha (Team Unilever Managing Director), Mr Shankar Rajagopal (Country Head of Mindshare Vietnam), Professor Rick Bennett (RMIT Vietnam Vice-President Academic and Head of School of Communication & Design), Associate Professor Jerry Watkins (Head of Department, Communication), Professor Julia Gaimster (Deputy Head of the School of Design & Communication), and Thanh Tran (Senior Educator, School of Communications & Design) at the signing ceremony. (From left) Mr Richard Parker (Partner & Strategy), Mr Sudarshan Saha (Team Unilever Managing Director), Mr Shankar Rajagopal (Country Head of Mindshare Vietnam), Professor Rick Bennett (RMIT Vietnam Vice-President Academic and Head of School of Communication & Design), Associate Professor Jerry Watkins (Head of Department, Communication), Professor Julia Gaimster (Deputy Head of the School of Design & Communication), and Thanh Tran (Senior Educator, School of Communications & Design) at the signing ceremony.

As a part of the final year project, students will be prepared for the real-life work environment via a series of client briefs. Students will be given the chance to work on real or simulated case studies designed by Mindshare, present their solutions, and receive coaching and feedback from industry practitioners. 

As well as school projects, students will get to gain authentic experience in Mindshare’s advanced media planning and analytics methods via office tours, workshops, guest seminars and gamified activities during their learning journey.  

“The industrial revolution has transformed the consumer decision making process compared to before. [The process] is not linear anymore so we must learn how to use data to connect brands and consumers in a way that adds value to their lives,” said Managing Director of Team Unilever, Mindshare Vietnam Mr Sudarshan Saha.

As an MoU kick-off event, the first Creative Conversation was organised at RMIT Saigon South campus with the presence of Mr Richard Parker (Partner & Strategy) and Mr Sudarshan Saha (Team Unilever Managing Director) from Mindshare Vietnam. The talk introduced the idea of the evolution of data in the brand-consumer communication world.  

“In the data-driven era, brands have moved from mass to one-to-one marketing,” Mr Sudarshan shared. “For brands and marketers, it is very important to follow what the data is telling us.” 

The MoU will be effective for a period of three years from the signing date.  

16 September 2019

Share

  • Industry
Engage

Related news

news-thumbnail-how-ai-is-transforming-vietnam-marketing-landscape.jpg

How AI is transforming Vietnam’s marketing landscape
Icon / Small / Calendar Created with Sketch. 25 Mar 2025

Artificial intelligence (AI) is rapidly reshaping Vietnam’s marketing industry, delivering unprecedented levels of efficiency, personalisation, and innovation.

Digital alert signage

AI: A saviour in times of crisis for Vietnamese businesses
Icon / Small / Calendar Created with Sketch. 17 Mar 2025

When a crisis strikes, how can Vietnamese businesses respond effectively? According to Dr Bui Quoc Liem, a lecturer in Professional Communication at RMIT University Vietnam, AI is a game-changing force in crisis management.

news-thumbnail-how-vietnam-can-attract-and-benefit-from-the-surge-in-indian-tourists.jpg

How Vietnam can attract and benefit from the surge in Indian tourists
Icon / Small / Calendar Created with Sketch. 12 Mar 2025

Dr Adhvaidha Kalidasan, lecturer at the School of Communication & Design, RMIT Vietnam, shares insights on the growing influx of Indian tourists and how Vietnamese businesses can draw on this trend for sustainable growth.

Brocade textile

From classroom to village: RMIT’s immersive fashion course
Icon / Small / Calendar Created with Sketch. 26 Feb 2025

A new fashion course at RMIT offers students the chance to step into the heart of Vietnam’s textile heritage, learning directly from artisans and living alongside ethnic minority communities.

Load more +