Rethinking the competitiveness of Vietnamese brands
To thrive in today’s global trade climate, Vietnamese brands must rethink what makes them competitive and adopt a resource-based approach.
Ghibli-style AI art, ethics and culture
As Ghibli-style AI art goes viral, RMIT Vietnam lecturers Dr Soumik Parida and Dr Adhvaidha Kalidasan explore its impact on communication and cultural identity.
How AI is transforming Vietnam’s marketing landscape
Artificial intelligence (AI) is rapidly reshaping Vietnam’s marketing industry, delivering unprecedented levels of efficiency, personalisation, and innovation.
AI: A saviour in times of crisis for Vietnamese businesses
When a crisis strikes, how can Vietnamese businesses respond effectively? According to Dr Bui Quoc Liem, a lecturer in Professional Communication at RMIT University Vietnam, AI is a game-changing force in crisis management.