RMIT Vietnam proudly introduces a new research video series where audiences will be exposed to alternative perspectives on the topics they may already know about or have never heard of – THINK DIFFERENTLY.
The series covers Corporate Social Responsibility (CSR) activity and its correlation to brand love, Vietnamese women leader’s representation in higher education sector, and advanced technologies, such as doctor handwriting recognition, in healthcare in Vietnam.
Having more than 15 years’ experience in the service industry with a strong focus on hospitality management and sustainable marketing, Dr Nguyen Van Thang Long, senior lecturer from the School of Communication & Design, explored how CSR activity has been shifted during COVID-19 outbreaks and how the changing focus might affect consumers’ attitudes towards brand love.
He stated: “CSR activity is no longer an option, but it’s a must”. The insightful explanation can be found in the first episode ‘THINK DIFFERENT – CSR activity and its correlation to brand love’ aired today, 18 November 2023.
Vietnam has been ranked high globally in terms of female participation rate with more than 70 percent of women in the labour workforce and has outperformed some other Southeast Asia nations in this category. How about Higher Education sector? Dr Greeni Maheshwari, a multi-award-winning educator and senior lecturer from The Business School brought to the stage her findings about women leaders’ low representation in this sector, and their motivation as well as barriers they have encountered.
Find out what might cause this imbalance in the second episode ‘THINK DIFFERENTLY – Vietnamese women leaders’ representation in Higher Education’ aired on 19 November 2023, and what we can do to close the gap not just in this sector but Vietnamese workforce as a whole.
The last episode ‘THINK DIFFERENTLY – Advanced technology in healthcare in Vietnam’ aired on Vietnamese Teacher’s Day will take the audiences to a different area.
In low- and middle-income countries like Vietnam where resources are limited, overcoming the challenges in their healthcare industries related to resource settings like access to care, appropriate diagnosis and treatment systems and cost of care, maybe more difficult.
Explanation from Dr Dinh Ngoc Minh, Program Manager and senior lecturer from the School of Science, Engineering & Technology, can give audiences food for thought on what sort of technology would be useful for the public healthcare in Vietnam.
Highlight of what Dr Minh, who has extensive experience in computational science, high-performance computing and AI, is currently working on is automatic recognition of doctor handwritten medical documents.
The ongoing project has received massive contributions from the School of Science, Engineering & Technology’s students and can be a strong helping hand to doctors with their daily administration tasks.
RMIT’s new research video series promisingly gives audiences a chance to cut through the noise in our fast-paced world and learn something new and different.
Story: Ha Hoang