Hunt for human talent for tourism is the new normal in Vietnam

Tiếng Việt

Hunt for human talent for tourism is the new normal in Vietnam

As Vietnam reopens its borders to tourism, attracting, developing and retaining a quality workforce has become the top priority for this industry.

With international borders reopened and tourism promotion campaigns launched in Vietnam, hotels, tour operators and ancillary service providers across the country might be facing a major problem: shortage of qualified labour.

During the worst period of the pandemic in 2020-2021, many tourism organisations had to reduce their (experienced) workforce. A report by the Ministry of Culture, Sports and Tourism revealed that tourism businesses cut staff by 70-80% in 2020. In 2021, the number of full-time tourism employees was down to 25% of the 2020 level, and about 30% quit their jobs or had their contracts terminated. These workers have either returned to their original employment prior to tourism and hospitality or they have found employment elsewhere. Now a great number of them are reluctant to return, especially if the salaries offered are low.

The severe imbalance between the supply and demand for qualified labour in tourism has been a persistent issue even before the COVID-19 pandemic hit. In fact, pre-COVID statistics showed that only 42% of the tourism workforce had any training in the industry (vocational or otherwise), whereas 38% came from other economic sectors and 20% had no training at all.

Educational institutions can help meet the tourism talent demand by providing excellent academic knowledge along with practical skills.

Cooperation in education and training

The tourism industry should make a concerted effort to provide incentives to recover trained employees, requalify older employees, and above all else, invest heavily in training facilities at all levels and develop hospitality schools with internationally recognised curricula.

There is a growing number of budding talent in hospitality schools and universities that is ready to enter the labour market at the managerial level, and the tourism industry should give them an opportunity, attracting them with higher salaries than normal.

At the government level, it is important to remember that educational efforts are comprised in Vietnam’s Strategy for Tourism Development to 2020. Developing human talent in tourism and hospitality is a priority under the aegis of the Ministry of Culture, Sports and Tourism, and the National Administration of Tourism.

Coordination between the government, tourism businesses and tourism educational institutions is essential to ensure Vietnam tourism recovers fully from the COVID-19 pandemic. One thing the government can do is offer tax incentives for private and not-for-profit organisations that provide tourism and hospitality training and certifications. Many businesses have excellent facilities that lend themselves well to on-the-job training, provided the costs are accounted for. This would expand the reach of educational and qualification efforts in tourism and hospitality in Vietnam, which at the present time are still insufficient.

Tourism businesses seeking to (re)train and (re)qualify their employees at all levels could also partner with educational institutions such as universities that offer tourism and hospitality degrees, as well as hospitality vocational schools and training centres. Joint use of facilities, on-site training seminars and workshops, and offer of undergraduate and postgraduate certifications in tourism and hospitality are all ideas to be considered.

Focus on upskilling

In the new normal for tourism, skills with rising demand include safety knowledge and excellent people skills, as well as knowledge of IT and smart tourism. Smart tourism is becoming a reality, and future tourism and hospitality professionals should be prepared to work in that reality.

When it comes to foreign language skills, the obvious emphasis is on English. But due to the narrowing of the Chinese, Russian and Japanese markets, knowledge of other languages from emerging emitting countries such as Thailand and Malaysia will be sought after.

Educational institutions can help meet this demand by providing excellent academic knowledge along with practical skills. Universities such as RMIT Vietnam are educating the next generation of tourism and hospitality leaders, developing both their theoretical and practical knowledge of the industry, as well as providing them with a solid foundation in business management, financial and marketing acumen, soft skills and English proficiency at the highest level.

Concurrently, employers can and should invest more in in-house training to upskill and requalify their current workforce, but this should be done in addition to other educational efforts. It is important to remember that such in-house training consumes a substantial amount of resources, which for a lot of organisations are not abundant after such difficult COVID-19 times. Thus, in-house training is a great opportunity to pursue and establish partnerships with educational institutions, be it at the public, private or not-for-profit levels.

Dr Nuno F. Ribeiro (pictured second from left) demonstrates table setting rules in a hospitality class.

Outlook for careers in tourism

Tourism and hospitality is one of the largest industries in the world. If history has shown us anything, it is that while crises in tourism may occur, they are short-lived and tourism always rebounds faster and stronger than ever. This is what we are experiencing right now. At the present, the outlook is excellent for those who are looking for a career in tourism and hospitality, as they will have their pick of jobs provided they are qualified and passionate about the industry.

For young people contemplating a degree in tourism and hospitality, my advice would be to pick a reputable educational organisation with internationally recognised standards and curricula, ensure their foreign language skills are the best they can be (especially English) and pursue their education at the highest level. A few years ago, a certificate from a one- or two-year vocational institute was enough to guarantee a good job in tourism and hospitality but currently most companies are heavily preferring candidates with four-year bachelor’s degrees. Soon additional postgraduate training will be necessary at the managerial level.

Lastly, I would recommend that young people contemplating a degree in tourism and hospitality, along with academics, acquire as much practical experience as possible, via internships, work-study arrangements, job shadowing etc, so that when they enter the job market, they are ready to take on whatever challenges the future may bring.

Story: Dr Nuno F. Ribeiro, Senior Lecturer and Research Cluster Lead, Tourism and Hospitality Management, RMIT University Vietnam

Business and management

Media Release

16 May 2022