Game changers for film and cinema in 2022

Game changers for film and cinema in 2022

2022 is expected to be an exciting year in the film and media industry with key trends emerging.

RMIT School of Communication & Design (SCD) academics have shared their thoughts on the most important trends across digital media, film and video, social media and technology.

Artificial Intelligence (AI) is creating an impact of movie scenes

RMIT Digital Media Program Manager Martin Constable says, AI is going to be significantly leveraged in film this year. “AI will make motion capture, a usually complex process, easier to access and quicker to produce.

“Capturing human motion on film has been notoriously expensive and time consuming, AI will now make the process relatively easy and automated,” Constable says.

Open source technology unlocks and improves creativity

 

news-thumbnail-game-changers-for-film-and-cinema-in-2022 Artificial Intelligence (AI) is creating an impact of movie scenes

Another trend expected in digital media is more open-source software, which is now being seen as a viable alternative to commercial software. 

He shared that open-source 3D modeller Blender has recently been adopted by SCD, and its recent rate of development far outstrips anything in the commercial domain. Similarly, the open-source game engine Godot, open-source texture and 3D model libraries are having similar impacts.

“Some software is moving to a cloud-based and subscription approach, such as the cloud-based software InVision which offers an easy way to enable collaboration on design projects,” he said.

Short-form digital content production is reshaping the film and video industry

RMIT Audio Visual Manager Nguyen Trong Khoa commented that there has been a move towards online releases of feature films instead of a theatrical release in the film and video industry worldwide.

“We are also seeing the increased interest in short format content for Youtube, video blogs, and using video conferencing software like Zoom and Teams to create YouTube content about sports, entertainment, personal care, etc,” Mr Khoa said.

“Virtual productions have become important for the film industry with production teams working together from remote locations and on sets doing real time production using a LED screen or green screen within a game engine like Unity or Unreal Engine.”

Film makers will need to become adept in content production for multiple platforms and in multiple formats. To stay current, film makers need to pay attention to the overlap with new media such as the metaverse, short format content, social media networks, livestreaming, media switching, blockchain, etc. Mr Khoa believes successful filmmakers need to be well-rounded instead of just being a specialist.  

Real-time and cross-platforms productions are on the rise

RMIT Digital Film and Video faculty member Tran Thuy noticed another trend that is the emphasis on the development of real-time and cross-platforms production.

“Studios and media companies start to have projects covering multiple platforms/mediums with strong intellectual properties (IPs). There are plans for adaptation from popular local comic titles or the simultaneous release of a film and a comic supporting the content of the film,” Ms Thuy said.

“Given the COVID-19 situation and wide-spread use of virtual reality/in-game space, the local younger generation tend to seek for high quality live or real-time content.”

On the other side, RMIT Digital Film and Video Program Manager Dr Nick Cope said that there has also been interest in community-based projects, which RMIT has been supporting - including the 48 Hour Film Challenge, and the upcoming "Our Community" which supports and fosters new talent.

Dr Cope believes “this is also a promising development in Vietnamese media; and RMIT sees ourselves as contributing to the development of a new generation of Vietnamese filmmakers.” 
 

Story: Thuy Le

09 March 2022

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