How AI is transforming Vietnam’s marketing landscape
Artificial intelligence (AI) is rapidly reshaping Vietnam’s marketing industry, delivering unprecedented levels of efficiency, personalisation, and innovation.
AI: A saviour in times of crisis for Vietnamese businesses
When a crisis strikes, how can Vietnamese businesses respond effectively? According to Dr Bui Quoc Liem, a lecturer in Professional Communication at RMIT University Vietnam, AI is a game-changing force in crisis management.
How Vietnam can attract and benefit from the surge in Indian tourists
Dr Adhvaidha Kalidasan, lecturer at the School of Communication & Design, RMIT Vietnam, shares insights on the growing influx of Indian tourists and how Vietnamese businesses can draw on this trend for sustainable growth.
Breaking barriers for women entrepreneurs in Vietnam
Women entrepreneurs are shaping Vietnam’s economic future, yet many continue to face significant challenges due to a lack of training and financial resources, as well as sustained gender prejudice.