Fashion's eco-claims: Truth or trendy marketing?
As consumer awareness of sustainability grows, green marketing in fashion has become both a competitive advantage and a minefield. The industry faces scrutiny over greenwashing tactics amidst efforts to appear eco-friendly.
New collaborative hub sparks innovation
SPARK Hub, a vibrant centre for industry collaboration, innovation, and incubation, has been launched by RMIT University Vietnam and its partners.
Bosch and RMIT forge strategic partnership to foster workforce development
Bosch Vietnam has signed a memorandum of understanding (MoU) with RMIT University Vietnam to help meet the talent demand of the technology industry in Vietnam and the world.
Vietnamese companies can elevate their brands by focusing on core values
How important is branding through value-adding for Vietnamese firms' international success? RMIT University researchers shared some insights as part of Vietnam National Branding Week 2024.