Liberalising Vietnam's aviation market to boost economic and tourism growth

Liberalising Vietnam's aviation market to boost economic and tourism growth

Vietnam's aviation sector would see a considerable boost if the sector adopted deregulation policies and implemented market liberalisation, according to RMIT and industry experts.

Dr Nuno F. Ribeiro, RMIT Senior Lecturer in Tourism and Hospitality Management and Vice-Chairman of Vietnam Eurocham Tourism and Hospitality Sector Committee said: “Countries such as Indonesia, Malaysia, and Thailand have all reaped the benefits of liberalisation and deregulation in their aviation sectors, leading to increased flight options and more affordable fares”.

“Aviation market liberalisation allows for new entrants and fosters competition. Liberalisation compels airlines to improve services, reduce costs, and expand routes, resulting in more affordable airfares, greater travel options, and an overall enhancement of industry efficiency. 

“The liberalisation of aviation worldwide has led to increased competition, more innovation, increased choice, and lower prices for travellers, all of which can benefit Vietnam tourism,” Dr Ribeiro said.

Additionally, it drives economic growth by generating employment opportunities and boosting tourism and trade. According to a report by the International Air Travel Association (IATA), the impacts of air service liberalisation in Vietnam include a 38% increase in international traffic, a 27% decrease in the average airfare, the creation of over 100,000 new full-time jobs (of which more than 70,000 would be in the tourism industry), and an additional USD 1.3 billion contribution to Vietnam’s GDP.

Currently, there are five airlines operating in Vietnam (Vietnam Airlines, Vietjet Air, Bamboo Airways, Pacific Airlines, and Vietravel Airlines), which is insufficient considering the rising travel demand Vietnam has experienced and is likely to increase in the future, according to Ms Vu Thi Thanh Huong, Country Manager Vietnam & Cambodia at Qatar Airways and Chairwoman of Vietnam EuroCham Tourism and Hospitality Sector Committee. 

She said: “We need more aviation supply to serve a booming sector that is critical for Vietnam’s economic development. 

“For example, the Hanoi – Ho Chi Minh City route consistently ranks in the world’s top five busiest domestic air routes with more than 10 million passengers: current supply is insufficient to meet demand, leading to higher prices for travellers as we experienced during the last Reunification holiday.”

There are five airlines operating in Vietnam, which is insufficient considering the rising travel demand. (image: Unsplash) There are five airlines operating in Vietnam, which is insufficient considering the rising travel demand. (image: Unsplash)

Industry experts highlighted the impact of limited aviation capacity on tourism. Mr Martin Koerner, Group Commercial Director of The Anam and Vice Chairman of the German Business Association, emphasised the inadequacy and high costs of flights between Hanoi and popular destinations like Phu Quoc. 

“The unavailability of important domestic flight routes causes significant problems to international travel agents as round trips through the country, stopping at various destinations from north to south, no longer can be done,” Mr Koerner said.

The aviation sector in Vietnam currently faces challenges as airlines deal with financial constraints impacting operations and cope with a severe aircraft shortage. Pacific Airlines and Bamboo Airways downsized their fleets due to financial issues, with Bamboo Airways returning 22 aircraft for debt restructuring as part of its business reorganisation. 

This downsizing trend is evident in Vietnam's airline fleet, which saw a decrease of 18 aircraft compared to the previous year by April's end, with the current operational aircraft ranging from 165-170, significantly lower than the previous year's average. The recent grounding of over 40 Airbus Neo aircraft owned by Vietnam Airlines and Vietjet due to a global engine recall by Pratt & Whitney has worsened industry challenges, reduced supply, and led to higher airline ticket prices. 

Mr Lukasz Kozlowski, CEO and co-founder of MakeYourAsia, CEEC Board Member, and Treasurer of Vietnam EuroCham Tourism and Hospitality Sector Committee noted that “with the increase in airfares, many travellers reconsidered their travel plans and opted for alternative modes of transportation or closer destinations. This has led to a shift in preferences towards destinations where airfares are more affordable, costing Vietnam businesses valuable revenue.” 

Mr Kozlowski said: “When we compare Vietnam's aviation market to other countries in the Asia Pacific Region, we see that Vietnam has significant room for growth. For instance, the Philippines has 28 competing airlines, Indonesia 25, Japan 22, Malaysia 18, Thailand 18 (including Vietnam's Vietjet Air), South Korea 13, Cambodia 6, and Singapore 5.” 

Associate Professor Alberto Bernabeo, Senior Program Manager in Aviation at RMIT Vietnam, pointed out that the Vietnamese aviation market is highly competitive with a strong growth rate, especially in the low-cost segment. 

“The liberalisation of international aviation markets has benefitted air passengers and the economy by increasing competition and introducing new routes. However, other issues need addressing as the industry expands,” Associate Professor Bernabeo said.

The resulting transformations in the Vietnam aviation sector have allowed for more competition and led to the emergence of low-cost carriers. (image: Pexels) The resulting transformations in the Vietnam aviation sector have allowed for more competition and led to the emergence of low-cost carriers. (image: Pexels)

Experts highlighted that Vietnam has taken positive steps towards liberalising its air travel market since joining ASEAN in 1995, aligning itself with regional efforts to enhance connectivity and economic integration. 

The resulting transformations in the Vietnam aviation sector from entering ASEAN “have allowed for more competition and led, for example, to the emergence of low-cost carriers such as Vietjet Air and Bamboo Airways that have increased affordability and accessibility for air travellers, in line with Vietnam's efforts to boost tourism and economic growth,” Ms Huong said. 

Vietnam's joint signatory status in the ASEAN-EU Comprehensive Air Transport (AE-CATA), Agreement, the world’s first bloc-to-bloc air transport agreement, emphasises the country's involvement in liberalising air transport services between ASEAN and the EU, with the aim of boosting air connectivity, lower airfares, increased tourism, and improved trade activities. 

This agreement is also expected to strengthen Vietnam’s aspirations of becoming a key regional travel hub, like Singapore and Dubai, which is seen positively by experts. 

“The AE-CATA Agreement will enhance Vietnam’s position as a natural gateway to Cambodia and Laos allowing tour operators to promote combined travel packages and foster regional tourism growth,” Mr Kozlowski said.

Experts were unanimous in their support for Vietnam’s efforts towards a progressive liberalisation of its aviation market. Mr Koerner stated that “Vietnam should concentrate on measures that will drive sustainable expansion and improve market access, such as the upgrade or construction of infrastructure like Long Thanh and Lao Cai airports; continued engagement in bilateral and multilateral aviation agreements; removal of barriers to entry in the industry; revision of airline ownership regulations; and the facilitation of a supportive legislative, financial, and operational environment.” 

Dr Ribeiro concluded by urging stakeholders at all levels, including policymakers, government authorities, and businesses, to support measures aimed at further liberalising Vietnam’s aviation market. Doing so, he believes, will allow “Vietnam to enhance its aviation industry, boost economic growth, and solidify its position as a key tourism destination not only in the region but also on a global scale.”

Story: Dr Nuno F. Ribeiro, Senior Lecturer in Tourism and Hospitality Management, RMIT Vietnam; Vice-Chairman of Vietnam Eurocham Tourism and Hospitality Sector Committee

  • Tourism & Hospitality
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